Small Underwear Market Attracts Industry Attention

At present, the annual sales of China's underwear market is nearly 200 billion yuan, and it is still growing at a rate of nearly 20% per annum. It is called a gold market for the apparel industry.

"This year, the underwear industry is generally better than the traditional industry, and the growth rate of the underwear industry is higher than that of the whole garment industry.

This is mainly because people used to pay more attention to appearance, but with the improvement of income level and living standard, more and more attention to inner beauty, especially underwear, will directly affect health.

The director of the exhibition organizers said.

According to the survey data, China was from 2009 to 2013.

Total sales revenue increased from RMB 113 billion 700 million to 194 billion 400 million yuan.

In the retail market, China sells about more than 300 million bras per year, and sales volume is about 100 billion.

As a consumable underwear, the average per person consumes about 3 to 10 underwear each year. Our country has a population of more than a billion, and the market is also considerable.

In our country, underwear, especially small underwear, is an industry with great potential for growth. It is a market which has been neglected for a long time.

"Old men's underwear has a single color and old-fashioned style. Now the underwear is brightly colored, and there are bright color splicing, color matching and so on.

And women's underwear, using a large number of lace and other elements, more fashionable and sexy.

Many women looked at it, even though they had many underwear at home, and wanted to buy another set of them.

The fabric of underwear is also more healthy, environmental and comfortable. The underwear made of high-quality Egyptian material such as long staple cotton, a few hundred yuan is nothing new.

Shan City Arno Palma Clothing Co., Ltd., deputy general manager Chen Jie said.

In the past several sessions

On the other hand, men's underwear briefs in front of the industry for its larger scale and brand new image.

Reporters remember that at the ninety-first session, Xiaolan underwear collective action appeared, the first Chinese men's underwear fashion show released, showing underwear fashion trend, but also passed.

The perfect match of style and color illustrates the concept of fashionable life.

In the ninety-third session, the underpants enterprises launched the quality underwear one after another, which injected a strong booster to the whole underwear industry.

These first step enterprises in the mode of operation, in the development, technology breakthrough, so that people inside and outside the industry to see underwear as a category of brand operation of the new category of underwear industry was born.

This exhibition is no exception. A collision between underwear underpants exhibitors and purchasers will start gradually.

All kinds of men's and women's underwear displayed at the exhibition will attract buyers from all walks of life.

"Shan Arno Palma Clothing Co., Ltd. is a modern underwear manufacturing enterprise integrating design, development, production, operation and sales service. It has dozens of international advanced underwear production lines, and has a unique design and development team and marketing team, which can meet the needs of different types of product production, and the annual production capacity is over ten million sets.

The company designs and develops thousands of new products every year, with ten national design patents.

Since 2002, our company has participated in many Chinese acupuncture meetings. We hope to find an agent specializing in underwear sales at the China acupuncture conference.

We have been working to pform product advantages into market advantages, starting with professional exhibitions and finding channel resources.

In the future, we will make the underwear one of the best products, with the help of the needle to open the new market situation.

Chen Jie said.