Clothing Retail Close To Price Difference To Identify The Real Advantage

With the rapid development of electricity providers in recent years, many garment retail markets are faced with a dilemma of turnover.

By the end of the year, the sales season is also a critical moment for all clothing businesses to sprint their year-end sales targets. The reporter visited the major shopping malls of the provincial capital to explain the market logic behind the discount sales promotion and how to deal with the impact of the electricity supplier's retail market.

Tien Mei stores, as the landmark sales offices for clothing sales, have to put down their positions at the end of the year, and deal with the power of the electricity supplier to encroach on the traditional clothing market through discounts and coupons.

"Full court 30 percent off, this should be the biggest discount since opening the shop."

Ms. Wang is an old customer of the famous beauty shop for many years. She enjoys the courtesy of the gold card members. But even so, she can only enjoy 10 percent off of the discount on weekdays. Therefore, the disgrace of such a big discount has made Ms. Wang feel very stupid.

"It's really a privilege. I bought two overcoats, a sweater and a pair of leather shoes, and I bought them at the supermarket. They usually cost 25000 yuan, and I only take 15000 yuan to take them home by participating in the promotion activities in the mall."

Ms. Wang told reporters that such a discount intensity, and online purchase price is relatively close, and in the physical shop can also try to wear and change the size does not need big expenses.

It seems close to online shopping.

The gap is an important defense technology to deal with the impact of the electricity supplier. The reporter noted that it is not just the famous stores in the world, such as the new world in North America and Baisheng in Meiyuan.

In the new world of North America, the new products of the women's clothing brand are half off to thirty percent off, which is comparable to that of the "double 11" and "double 12" activities before the official online store.

Brand Only entity store "full 100 minus 40" is also synchronized with the official website.

"Online and physical shop promotions are synchronized, physical stores can try, the attractiveness of customers is still relatively large."

Only's shopping guide.

Not only does it have to be very poor in price, many businesses still have enough articles on clothing styles and styles.

In a high-end clothing store in Wangfujing, there is a "5-7 fold" sign on the doorway.

Entering the shop, the "50 percent off" brand is hung on the rack of cashmere products.

Because of the activity, a 96% cashmere sweater sells at half the price.

And a brand clothing store in Shanghai also has a "50 percent off, SALE50%off" discount card in Chinese and English.

The salesman pointed to a sky blue silver bottom pearl button lady dress, told reporters that this is Hanfeng jacket, the style is similar to Korean President Park Geun hye dress, the price is 6598 yuan, the discount is only 3000 yuan.

When a reporter picks up his cell phone, he wants to take it.

Salesmen did not obstruct it.

"Aren't you afraid that I'll take the bar code and go to Taobao to buy the same money?" the reporter asked.

"It doesn't matter. Our brand's clothing designs are limited, and they are sold at the same time in the national chain stores. The quantity is limited, and they are all explosions. You can't find them on Taobao."

The salesman confidently said.