The Charm Of The Needle Attracts Countless Friends.

The ninety-seventh China needle and cotton trade fair is about to start in Shanghai New International Expo Center.

In the new session, hundreds of famous brands will go on the stage, show their new positions and shine, and release the new products of the new season. They will show the fashionable attitude and simple and simple lifestyle of the consumer groups in the new era. They will give full play to the sparks of inspiration and the collision of ideas, providing a wonderful Feast for the participants and fruitful business cooperation.

As recognized authority in the industry

Every spring, the Chinese needle cotton trade fair is like a beautiful date. Its daily audience and the participation in the industry make it possess the charm and incomparable strength that other exhibitions can not match.

President Li Jianhua is enthusiastic about the platform construction of the China Acupuncture Association. "The needle will take off in the market economy. This platform witnesses the development of China's textile industry, and also promotes the rise of the national brand.

It is a weathervane that predicts economic trends and industry development. It is also a window for brand promotion and promotion, a platform for exchanges between peers in the industry, and a bridge between domestic and foreign enterprises. It is also an annual industry event. "

"Whether it is to enhance brand image or attract channel customers, the exhibition will be a wiser and more practical choice for enterprises."

Speaking of the reasons for choosing the needle shop, several executives said that exhibitors can learn other enterprises' excellent investment methods, understand advanced experience in new products and new processes, meet new customers, seek new market space, expand new sales channels, and enable enterprises to get more attention in a shorter time by attracting "attraction" of the exhibition, making brand promotion and channel expansion faster and more effective.

"Dream Di Ya" is a high-end brand created by Guangzhou Shenghua bedroom products Co., Ltd. in 1999. Now, after more than 10 years of experience in the upper consumer market, Meng Di's products have been gradually fit the needs of the current high-end consumer market from the design orientation to the trend.

Compared with the conventional home textiles, Meng Di's products attach more importance to the supporting arts of home textiles and home accessories, and are popular in the whole country and exported overseas for their high-end quality and innovative designs.

"From 2004 to 2013, our company has participated in the 8 exhibition, through the past exhibitions, let the dream Di brand for the vast number of discerning businesses are well known.

At present, a large proportion of the brand distribution agents are joined by the exhibition in our brand marketing ranks.

It can be said that China needle will not only set up a good negotiation platform for our brand investment, but also greatly enhance the popularity of the brand.

General manager of Guangzhou Shenghua bedroom products Co., Ltd., general manager of Liu Yusheng, is unable to conceal the favor and enthusiasm for the Chinese Acupuncture Association. "In the new session, in order to make more partners with more experience and strength, the company has focused on increasing research and development efforts, and has developed a large number of new products to show at the meeting, provide customers with more choices and opportunities, and authorize them to set up brand agency counters or shops, so as to give feedback to new and old customers for the love of dream Deya."

In recent years,

The speed of pformation from product marketing to brand marketing is accelerating, and the competition among domestic textile brands is becoming increasingly fierce.

Faced with this situation, the group launched its own brand strategy and launched the two brands of "Fu Shi" and "Jieyu", which are mainly made of high and middle grade products. Then, at the ninety-sixth session, Fu Shi launched its three largest brand, "yes".

For the purpose of participating in the exhibition, the official of the brand said: "our participation in the" needle "is mainly aimed at expanding visibility and attracting more agents in the same industry.

It is understood that on the mode of brand operation, the Group operates an independent operation mechanism, including independent R & D team, independent product development, product positioning and design style, so as to ensure the healthy and healthy operation and development of the three major brands of the group.

The person in charge said that the China needle would be a good platform for the industry exchange. Here, she has met many customers who have not yet worked together, but believes that the products will win the market with high quality and beautiful patterns.

With the rise of large household strategy, more and more businesses are beginning to pay attention to towel products and integrate them into their home stores.

Among them, the towel brand listed on the Tianjin stock exchange, Tu Qiang, has received a lot of attention from its customers.

Liu Jianqiang, chairman of Tu Qiang towel company, said that after Baoding was designated as a "political sub center", Gao Yang is an important city in Baoding and a towel base in China. It will usher in new opportunities in the pformation and upgrading period.

Facing the changing market environment, towel enterprises need to strengthen their independent innovation and speed up their structural adjustment and upgrading.

Differentiation is a magic weapon to avoid vicious competition among enterprises. The implementation of differentiated management strategy and "flash" competition strategy will be the fundamental way for Chinese towel enterprises to survive and develop in the future.