When Does A Clothing Store Make Seasonal Promotions And Make The Most Money?

Many times, the reason why shopkeepers are putting off new goods is: first, they want to sell more products to increase their cash flow; two, if they think they are in the next season, the existing ones will not be able to sell; three, the idea of changing season is not strong.

Many failed storekeepers

The feeling is generally not strong. In many cases, customers ask for the goods to enter the next season. The normal situation is that the storefront guides customers to change seasons, not customers remind stores to change seasons.

Clothing is divided into two parts, one is sales all year round without seasonal character, the other is underwear, jacket, money does not allow half a year's leisure, if the investment situation is not enough, if coupled with product backlog, that is worse.

The weather is relatively cold in the first month. People are still wearing winter clothes. They only started spring and autumn wear in February. This season, outgoing clothes are a busy season. By the end of March, the season is basically over, starting from March 10th, stopping the purchase, and promoting the outdoors clothes in the store. After twenty days, they can basically promote sales.

Beginning in April

That's quite a lot. There are summer wear.

The summer peak season usually ends in late July and early August.

Sales promotion will start in July, and the purchase volume will be reduced from June. The decline rate is generally around 40%. The principle of promotion is to start processing summer supplies in the hottest days.

In August, the autumn wear began, but the quantity should not be too much.

Starting in late September, the winter supplies began to handle winter products from the end of November. At the same time, we should be careful about the purchase quantity of the coats. We need a real sales basis. How many customers are there in a month? How much is the proportion of the shopping jackets? Plus how much should I get in the special situation during the Spring Festival?

Inadequate estimation of Spring Festival sales is not the main reason for backlog, because Chinese shoppers focus on shopping a few days before New Year's Eve, especially clothing.

about

A few days before the Spring Festival is not the most important time, because parents are children first and later themselves, because they usually move ahead of time in consideration of traffic and weather conditions. So remind shopkeepers to pay attention to it. Don't think that those days are many people. They must have enough supply, unless the usual coat is also the key point. If they seldom make their coats at ordinary times, then do not prepare many goods in the days before the Spring Festival.

The real problem is: all stores know that goods need to be replaced promptly, and the stocks are careful. But after the real operation, they still follow the feeling, or follow their competitors. They always wait for others to go on. The customers ask questions before they start to act. If the goods are not delivered in time, the market will lose a lot.