Brand Shop'S Shop Opening Skills

Brand opening clothing Before joining the store, the entrepreneur will make a plan for the store and try to present the most attractive feature. After opening a clothing store, you can't take this lightly. You need to always ensure that the clothing store is innovative and special so that your brand store will always catch it. customer Line of sight.

It is believed that nowadays consumers like "vulgar, big and satisfied" products. The same clothing products have more functions than the price and nature, and have better functions than those.

　　 Store The charm of the product has been improved. It is to enhance the charm of service, that is, the staff should make the guests feel that everyone in the shop is very friendly, and the consumption at home is a kind of enjoyment.

Promotion is often the most direct and effective way to improve performance, especially when it seems to be booming and consumption is declining.

It is suggested that the sales promotion should be determined according to the performance of the store owners before they can be effective. For example, there are different ways of promoting sales in the form of planned purchase and impulse buying.

The good and bad stability of employees has a great impact on a shop, especially in the early stage of entrepreneurship. In the later stage of entrepreneurship, employees may be dug up. Therefore, how to grasp the hearts of employees is a compulsory course for small employers.

Some employees are not very concerned about how much money they are getting, but about whether they grow or not. If the boss is busy making money and neglecting employees, the mental strength of employees will be greatly reduced. If you want to retain the staff's heart, of course, you have to motivate the staff. If the boss speaks in a word, "today's hard work, you should take good care of your body and don't work too hard", so that your employees can work harder.

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Many of our clothing store owners have a mentality of pursuing perfect quality, ignoring the local consumption level, doing what they want, and forget that they are the shopkeeper's role. Always look for goods with the mentality of being a consumer. When buying clothes, it is harder to see clothes than blind dates. This is not a good idea. It always takes people who never forget. They pick a favorite needle in a haystack and forget the consumption level of their customers. This morbid mentality must be corrected, otherwise your store will face a backlog of inventory.

1, 100% full cotton (many coat is not necessary at all).

2, or no fuzz (general fabric long time a little bit of fuzz);

3, faded (dark denim or the first wash will have a little floating color).

4, must be new (in fact, you do not sell the local style within a certain range of the new style, no need to be original, clothing is difficult to not crash shirt).

When shoppers purchase goods, they may also have the following situations:

A, clothing store owners can hardly change their roles from customers to servers at once. And at the beginning, the idea was a little bit high. I always want to show my own vision. I always want to take the products that others do not have, but there are few special products.

B, shopping with the mentality of shopping, there are still more disadvantages. It's hard to say that everything is difficult, but things like what they like, but they do not necessarily like others, but also take into account the needs of customers.

C, herding effect, to the physical market, watching others rush to grab goods packaging, then impulse, after returning home, I feel too anxious, too impetuous, bring back a lot of unsuitable or repetitive style.

Here, Xiaobian recommends that you must make a list before you purchase it, so that you have a plan, and you will not hide your eyes in the market.