Sports Apparel Industry Will Accelerate Reform Under The O2O Environment.

According to incomplete statistics, in the first half of 2013, domestic sporting goods giant Lining, China trend, 361 degrees, Anta, PEAK and XTEP 6 brands closed 2249 stores.

The clothing industry's popularity has spread from sports brand and leisure brand to men's clothing and even women's clothing brand.

Esprit, which owns its brand name, announced its results at the end of 2013 at the end of 12, only 38 in last year.

Wang Zhuo, vice president of the China Apparel Association, believes that behind the sharp contrast between online and offline, what is obvious is the change in consumer behavior at present: online consumption has become a habit, and offline consumption has changed from pure consumption to interactive experience, including sharing entertainment and other factors, showing consumers' cognitive changes in online and offline retail habits.

In the process of running the professional market and e-commerce, some markets have carried out tireless exploration and innovation, and coincidentally locked their eyes on the online, offline and interactive mode, and chose the O2O mode to integrate the physical market with the real market.

Transactions are combined.

O2O will change the whole

The core of O2O is big data technology. Big data comes from social networking sites, representing the true thoughts of netizens, reflecting their exact needs.

Therefore, for the clothing industry in the era of O2O, "consumers" are no longer a vague group, but a "whole person" supported by massive and fragmented data.

Looking back on the use of all trades and professions in 2014

People can not help but sigh for the amazing charm of O2O's sudden spring breeze.

Looking back at the garment industry, the Chinese garment industry believes that the upcoming market recovery will usher in the popularity of e-commerce.

The electricity supplier has frantically divided the market, and the physical stores under the line have shrunk dramatically, or even become the "fitting rooms" for online sales.

With the gloomy sales of entities, the new models of double 11, double 12, mobile Taobao Festival, WeChat shopping and so on are expanding rapidly, and consumers' enthusiasm for online shopping is skyrocketing. Clothing has always been an important category in the top three of online shopping products.

As a result, the industry reached a consensus that the market downturn is just an illusion. People's enthusiasm for clothing consumption is far from being satisfied. New consumer demand and expectations are constantly emerging. Consumption upgrading and social pformation have also brought many blind spots and business opportunities to the clothing industry.

Therefore, entering the 2015, many professional markets will choose O2O mode, combine online and offline, in order to better carry out online, offline, linkage and mutual benefit, they have tried many times to test water and explore a new path.