Follow The Footsteps Of UNIQLO To Design Store And Location.

The success of retailing depends on the lot of shops. But a good lot is expensive. No matter whether to sell food or to engage in food and beverage, the conditions of good lot conditions are the same.

roadside Shop Lot Well, it is because there are people and traffic flow in front of the store, and the traffic is convenient. Moreover, the store is wide and can be seen from a distance. But such plots are expensive, not all. enterprise It is affordable, not to mention the entire retail industry is in the rush to open shop on the roadside.

　　 Uniqlo The location of the new store is usually to find the main road beside the main road, or the back road, in short, there are some defective plots, so the rent will be very cheap. "The first shop in Shizuoka Prefecture, Japan, was located on the cross road beside the trunk road, where there was farmland around it. At the beginning, I also hesitated. Can I really be able to work in this place? Unexpectedly, the business of this store is quite good. Ryui Masa recalls that if he reluctantly chooses to open a shop in a good location, the rent is naturally high. If it sells well, it can still sell well, and such a good location becomes a waste. Therefore, I think that with the strength and ability of enterprises to match the lot, is the real good location.

For example, how to open a clothing store in a small city, how to make it famous in the shortest time? The most effective way is to open a store that is bigger than all competitors and has a good image. In this way, when consumers first see your store, you will be impressed. You will feel that the brand you run is a quality brand. Therefore, "small market opens big shop". Many dealers are very stingy when they open a shop, and feel it is unclear whether they can make money in their business. First try to invest some money, so they can find a shop with a very small location, a small area and a low rent, and recruit some people with poor conditions to manage. A newly opened store and a new brand is a new face for local consumers. The more new faces are, the better care is needed to survive.

On the contrary, there are small shops in big cities. Beijing, Shanghai, such as the size of the land, in the Wangfujing, Xidan Street opened a floor shop, the annual rent per square metre is between 10 thousand and 15 thousand yuan. If you open a shop of 100 square meters, the annual rent will be 1 million to 1 million 500 thousand yuan. With a yearly rent of 1 million to 1 million 500 thousand yuan to open a special store, even if 60 percent off goods are purchased, there will be a profit margin of 60%. If the funds are not enough and the strength is limited, how can we open a store in such a big city? It's very simple. In all the shops, there is a branch store. Although the area is small, the guests can see your brand in all the shopping malls, and you will remember that the business of the store will be done well.