Pathfinder Electricity Supplier Will Further Improve The Proportion

Reporters recently learned that Pathfinder 2014 Online sales The income was about 440 million yuan, up 58% from the same period last year, accounting for about 26% of the total revenue and 30% of the target. Analysts pointed out that in 2015, the company's online revenue continued to grow at around 50%, accounting for a further improvement.

Familiar with the company, told reporters. Outdoor industry At present, the growth rate is slowing down, and the market expects the short-term performance of the company to decrease. In 2015, the company's performance increased by about 15%. Company revenue in 2014 Net profit The increase was 18.68%, 18.39%, lower than expected, and the growth rate slowed down to 10% below the line.

It is worth mentioning that the company's strategy of actively distributing sports industry has been sought after by the market. These people said that the company intends to act as a brand for overseas skiing projects, and plans to set up a sports industry fund to follow or integrate sports marketing and service resources to enrich the sports industry chain.

Insiders said that with the tilt of the national policy towards the sports industry, many listed companies are actively looking for relevant M & A targets, and the competition for quality resources is fierce. The industry is generally optimistic about the layout of the sports industry, such as "noble bird", "Xun Xing share" and "China Group".

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There are two main reasons for the decline of luxury vertical electric business. One of the reasons is that they have not obtained the authorization of the international big name, and are forced to get goods through distributors, agents, etc. this causes the quality of the goods can not be guaranteed, the commodities are not good and bad, and can not get the trust of users. The two reason is the poor quality of the electricity price war. They take the price to make an article and pull down the price of the luxury goods. Although they attract the users, they attract the users who are sensitive to the price, but not the people who really recognize the brand. This makes the brand think that the vertical electricity supplier has lowered its brand and damaged the image of the tall.

This is an important reason why luxury brands do not want to see vertical electricity providers. Instead, they take self built official mall or open flagship stores in third party platforms such as Tmall. From the current point of view, HUGO BOSS's electricity supplier search also represents quite a number of international top brand mental journey. After exploring the cold platform mode, we began to explore Jingdong mode.

However, the Jingdong mode is not necessarily perfect. There are also some problems. For example, because the price difference between domestic luxury goods and foreign parallel goods exists, the price of overseas purchases of the same commodity is much lower than that of domestic prices. How can Jingdong achieve better sales? Can luxury electric business really bring sales and performance, not just brand exposure?

Similar to the Jingdong model, the US electricity giant Amazon's exploration of luxury electric business is also worth learning from. Amazon has been actively developing luxury electric business, with Shopbop, MyHabit, East Dane and other fashion platforms, and the combination of offline and online methods. In 2013, it built the first 40 thousand square feet studio in Broolyn District of New York. It also announced that it had recently established a 46 thousand square foot studio in London this year to accelerate its entry into luxury electric business.

However, the main contradiction between Amazon and luxury brands lies in the grasp of the promotion rhythm. Luxury brands are very sensitive to prices, and high prices are also an important part of the brand. They believe that discount sales at any price will damage their brand reputation. In addition, Amazon, which also owns the third party platform, is also faced with the problem of selling unauthorized luxury brands on the third party platform.