Louis Weedon'S "Static Exhibition Of Urban Handbag Evolution" Was Held In Changchun

Recently, Louis Weedon was in

Zhuo Zhan shopping center held a "static exhibition of urban handbag evolution". In this static exhibition, there is a pedigree tree full of bags. The book is covered with classic Louis Weedon bag. Under the integration of light and background, these bags seem to grow on trees, which are very magical and shocking visual effects.

This is free and open.

The most interesting thing is the tree family full of bags.

In the tree

They are all classic styles that are enduring and new. Especially the Alma that has been popular all the time, Fan Bingbing and Tang Yan have been carrying them in the street pads.

Related links:

China's impact on corruption continues and Chinese consumers choose more overseas shopping and purchasing.

But this report predicts that China's luxury market will return to positive growth this year.

According to reports, Bain estimated that the total consumption of China's luxury goods market in 2014 was about 115 billion yuan, down 1% from the same period last year, an increase of 2% over the previous year.

However, Chinese consumers still have strong purchasing power in the global luxury market, including mainland sales, purchasing and outbound purchases. Their total consumption is about 380 billion yuan, an increase of 9% over the same period last year. It is still the world's largest luxury buyer.

Bruno Lenna, Bain's global partner and author of the report, pointed out that in 2014, sales of men's clothing, watches and some luggage products declined significantly in the Chinese luxury market, while women's clothing and footwear continued to grow strongly before.

China's anti-corruption campaign continues to advance, making the demand for luxury gifts continue to shrink.

According to the report, another obvious change in the domestic market is that consumers prefer more diversified brands. Consumers no longer insist on the more expensive and better brand concept, and so on. The factors such as exclusive, high quality, cost-effective, and no obvious trademark become more and more important.

Bain recently conducted a survey of 1400 luxury consumers in China and found that 70% of respondents claimed they liked to try different brands and styles.

Consumers' preferences for luxury brands such as Louis Weedon, Hermes, Gucci, Dior and so on are declining. Some of the original brands such as Versace, Tiffany and new luxury brands such as Paris family are rising in popularity.

In the 2013 survey, consumers paid more attention to key words such as overseas shopping, discount stores and brand labels, while the key words in 2014 were style, fashion and specificity.

Nearly half of consumers think this is too flaunt, obsolete and vulgar, and the proportion is obviously higher than that of 2013.

In 2014, most traditional luxury brand sales in China showed a negative growth. Only a few brands such as Chanel, Hermes, Tiffany and others still maintained positive growth. Most brands slowed down the expansion of new stores in China, and some brands such as Dunhill and Zegna also closed some stores in China.

Bruno pointed out that luxury brands, which focus on fashion or pay more attention to design elements, experienced an upward trend last year.

In addition, the proportion of buying and sending by relatives and friends or buying and buying by overseas buyers is also increasing. In 2014, the scale of China's overseas purchasing market reached 550-750 billion yuan, mainly concentrated on cosmetics purchasing, followed by leather luggage, watches and jewelry.

This is mainly due to the increasing number of consumers who are pursuing price realistically and realizing the price difference, as well as the rapid development of professional purchasing agencies and cross-border logistics companies.

Bruno predicts that China's domestic luxury market will return to positive growth in 2015, because the purchasing power of consumers is steadily stabilizing, and luxury brands will reinvigorate their sales network and change strategies to meet the needs of Chinese consumers.