Paul&Shark Official Opening Of Milan'S First Office

During the 2015 men's week in Milan, Paul Shark was officially launched in Milan's first Showroom office.

Located in the Brera area Via Ciovassino 3, the display space of 1000 square meters is divided into two floors, and the male Paul is Shark.

Clothing and accessories series.

stay

The Milan Showroom, which unveiled the brand during the period, was designed to implement the new strategy of Paul & Shark: to strengthen its positioning in the top fashion industry and to strengthen its business structure.

The new shark protection (Paul & Shark) Showroom is built by architects.

Serve as design.

The inspiration for the space design of Via Ciovassino came from the industrial design in the early twentieth Century, and the selection of high quality materials and interior.

Large activity screens make the use of space flexible. They consist of iron frames and glass and mirrors, interspersed with the latest advertising blockbusters that respond appropriately to brand personality.

Paul Shark, the first Showroom in Milan, is inspired by the sidewalk of New York Soho area. The cast iron staircase is embedded with pparent glass material, allowing the sunlight to come in, giving this firm structure a sense of lightness.

The polished industrial cement floor highlights the texture of rubble, while a large iron window separates the interior space from the ideal outdoor garden.

Cast iron and colourful tile columns make the whole space feel more like the luxurious office of New York in the early twentieth Century.

The three large video wall will be used to display the wonderful moments of Paul Shark history, and we can see how technological innovation and tradition combine and create a unique clothing series.

Related links:

According to the global Outdoor Industry Research Institute, the Korean outdoor goods market, which has maintained high growth for many years, will slow down overall in 2014. Compared with 2013, the growth rate is only 5~10 percentage points.

In 2013, the annual growth rate of the outdoor goods market in Korea was about 1.3%, with a market scale of 64 trillion won. Over the years, the industry's annual growth rate remained above 30%.

There are many indications that the outdoor goods market in Korea is near saturation.

In order to avoid the impact of the economic downturn of the local outdoor industry, many Korean outdoor enterprises have been "going out" to layout overseas markets.

The Sino Korean free trade agreement, which is about to be signed with China in the year, will bring new opportunities for the development of these outdoor products enterprises in Korea.

Over the past 10 years, the outdoor goods market in Korea has basically maintained an annual growth rate of two digits. In 2000~2005, outdoor products are still relatively unfamiliar to Korean consumers.

At that time, the main consumers of outdoor brands concentrated on people over 40~50 years old.

By the year 2006, the scale of outdoor goods market in Korea has expanded rapidly, from 1 trillion and 200 billion won to 5 trillion and 800 billion won, which has increased 4.8 times in just 6 years. ~2012

The industry pointed out that the increasingly wide range of age is an important reason for the rapid development of the outdoor goods market in Korea. In recent years, the consumer age group has expanded from 40~50 years old to 20~30 years old.