The Traditional Retail Terminal Reflects On The Downhill Road Of Operation.

Recently, there are more and more news about the traditional retail terminal.

In the past, the increase rate of clothing of a common brand from the factory to the retail terminal was 3~4 times higher than that of the high-end brand, and the high-end brand could be more than 10 times. The main reason for this phenomenon was the increase of the intermediate links. A garment was from the manufacturer to the consumer, and the "social value" increased four times, including the ex factory price, the agent price, the store price and the retail price.

In fact, many brands have two, three or four agents, and the "price" boom appears to be "reasonable", but now there are not many good days for traditional retail terminals.

In the era of traditional retail power, department stores and other retail terminals master brand owners' domination and domination of consumers in the region. The attitude of department stores to brand dealers is "can sell, sell", and sell to satisfy my buckles. Finally, only wool can be found on sheep. Brand stores in terminal stores only increase the rate of markup and raise the prices of goods. Finally, the attitude towards consumers is "buy or sell", and buy the price.

Now, this situation has reversed, and the traditional retail terminals such as department stores have begun to become passive from the initiative. The attitude of the brand business to businessmen has gradually become "can sell, sell", can not let me sell, I can sell on the Internet, and consumers have more control over the initiative, "love sell not sell", do not sell, I can buy online.

This situation deeply hurts the traditional retail terminal, and the sales mode that has been formed for decades is hard to adjust, especially after the large-scale shopping mall mode.

It is even worse.

Shopping centers besides shopping and entertainment and other functions, and also charging the brand according to rents, thus attracting consumers and attracting businesses.

The traditional department store terminal only has the shopping habits formed by regional consumers for decades, but this habit will gradually change.

In the era of electronic commerce, it is just in the period of oversupply, and now the consumers are the real God of the retail industry.

Conclusion: in tradition

After hitting the net, many people began to sing off the brand.

。

In fact, the traditional clothing brand touches the net to obtain the good performance not to need to suspect, does not need to be surprised, also does not need to sing off the brand name, the Internet brand.

Traditional brands generally have more than ten years of brand accumulation, and have gained certain reputation. Consumers have higher awareness and wider cognitive groups. Consumers of basic online shopping are familiar with traditional brands.

In contrast, the development time of Amoy brands and Internet brands is relatively short, consumers' cognition is still low, and the scope of cognition is narrow.

The pformation of Garment Retailing industry is going on. With the further retail business in the apparel retail market, the competition between Taobao brand, Internet brand and traditional brand will become more and more intense in the future.

As a matter of fact, all of the above are nonsense, a simple summary: the pformation of garment retail industry, the benefit of the electricity supplier, the damage of the traditional retail terminal, the pain of traditional channel operators, and the brand operators' temporary difficulties in channel management.