Fashion Industry Speaking Mode Is A Very Fashionable Thing.

All along, the mode of speaking is a very fashionable thing, and it is also the mantra of many people.

For the clothing industry, there are very few words that can really understand the two words.

They regard wholesale agents as a mode. They regard franchised as a mode, and even regard hosting pools as a mode.

What is the mode? Simply speaking, the mode is the whole solution.

At present, the wholesale agent that the clothing industry regards as the mainstream, or the hosting pool, can not be called the mode.

Because this is not a whole solution.

At best, I just gave the goods to the channel, which means I often say that the traditional marketing is to shift stock.

Now all kinds of masters in the Internet industry and the electricity supplier industry have been involved in traditional industries, including the clothing industry. These guys who have never seen a flat car have suddenly become the Savior of the clothing industry. They have to change the life of the clothing industry, and they are going to be subversive.

As a result, they all played tricks and produced their secret skills and their secret recipe.

C2B, C2B2C, O2O+C2B micro circle of friends

(the so-called friends circle agent, joining and so on mode, is actually an entity.

The set of friends -- the marketing of friends circle is essentially the use of a new bottle of traditional Internet marketing of old wine, do not understand why there are so many brain damaged pursuit.

These letters and numeral abbreviations, the juggling of these new bottles of old wine became the prescriptions of these masters to the clothing industry, and of course, traditional industries.

Without exception, these noisy moments, the concept of noisy, or model, no case of success.

Therefore, for the clothing industry, there is no cure for all kinds of diseases, nor is there a standard model that is universally acceptable.

Remember what I once said on sexy marketing micro-blog: "no mode, only the right business logic". Many masters summarize the various modes of brand marketing and supply chain, such as the fast fashion mode, the traditional mode of electricity supplier mode, and so on.

But I want to pour cold water into it: there is no so-called pattern, only the correct business logic.

There is no such thing as success, only doing the right thing at the right time.

Mode of death dogma, innovation is king.

Therefore, for the clothing industry, it is not to find a unified model, but to formulate strategies to adapt to market development according to their own brands.

Local tyrants who are looking for success stories may be disappointed.

Conclusion:

What is the essence of all the various models? After careful analysis, you will find that a problem is actually solved: how to make the brand find the consumer and how to make the consumer find the brand.

To put it plainly, it is still a matter of solving the connection between brands and consumers.

As mentioned earlier, traditional industries, including the clothing industry, have never solved this problem. Now we suddenly find that the use of the Internet and mobile Internet can help consumers find brands and consumers to find brands. Therefore, various concepts and models emerge as the times require.

Of course, if you can solve this problem, if you can solve this problem without the Internet, why bother? What is the concept?

In this way, you will find that there is no mystery about the concepts and modes sold by the great masters.