Do You Understand The Five Different Stores' Character?

The world is divided into three categories.

When we meet for the first time, we will automatically judge his appearance, dress, temperament, conversation and behavior to divide him into a boss, an elite, an upstart, a white-collar, a wage earner, a waiter, etc.

Then, according to this judgement, we treat him differently.

Look at the boss, we are friendly and easy-going; look at the waiter, we command.

As the face of the manufacturer, the terminal store also has different "character", which affects the judgement of customers' first impression on your store and product, and directly determines the size of your turnover.

A customer according to the store appearance and shop landscape impression, Lenovo Lenovo store goods, prices, quality, service, commodity interest and design values, in order to determine the storehouse character level, in order to decide whether to enter the store.

If the level of prediction is far away from the goods, prices, and quality to be seen in the store, the store is not far from the door.

In general, we divide the terminal stores into five distinct characters.

This kind of terminal is not called a storefront. At best, there is a small booth in the free market and the open market. The commodities are some daily necessities, giving people the impression that things are very cheap.

This shop is a little better than the first one.

First of all, it has a fixed position. Usually it is the front door facing the street, where goods are placed on the shop head. Customers can purchase goods without entering the store. They are all open display.

Secondly, it has a certain scale, basically 2-3 meter counter length.

Usually, this kind of storefront gives people the impression that they are affordable and reliable.

Because the first type of stall is mobile.

And this type of "run the monk can not run the temple", customers are more trustworthy.

This type of storefront is an indoor shop with an area of about 10-50 square meters. The doors are open, or pparent glass doors, and goods are placed indoors. Customers need to go to the store before they can consume.

This type of storefront usually needs a distinctive shop name and decorations and merchandise.

Work hard.

The general characteristic clothing store, the Western bakery, the Ramen Pavilion and so on belong to this type.

It gives people the impression that the quality of the goods is affordable and the price is moderate.

Entering consumption is a place where we neither lose face nor spend more money.

Most of these are brand names.

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First of all, it operates a single commodity, has a well-known brand, goods on grade, and the price is higher.

In order to match the grade of its goods, the storefront is very cheap in the material of decoration, the color of wall and the container of display goods are all designed by professionals.

In general, the shop is full of beautiful lights, and the floor is bright. The clothing of the shop assistants is also well designed, revealing the charm of a great lady everywhere.

Such

The feeling is that the products sold are high and medium grade goods, which can show consumers' different standard of living.

This type is the ultimate product of the terminal, and it is also known as the flagship store.

In general, there is a unified brand, located in the golden section, there are broad avenues before the store, and a large number of people.

The shop fronts on the side of the street are all glass display windows, with beautifully decorated models and fashionable merchandise.

There are not many customers in the store, most of them are membership.

The feeling is to shop from high quality goods to luxury goods stores.

Of course, there are two points in the shop which are of the same character.

First, the goods sold must be corresponding to the character of the storefront.

The jewellery placed on the stall is fake, and the price of diamonds can be sold in the glass of the jewelry store.

Two, no matter which store it belongs to, if it is a little more noble than the shop of the same character, it will stand out from the peers and get the favor of consumers.