How To Shop Is The Best Policy.

1. Contrast display.

It refers to the design, composition, lighting, decoration, props, display cabinets and exhibition stands in contrast to the design, composition, lighting, decoration, props, showcases and exhibition stands, so as to form the contrast between the display objects, so as to achieve the display effect of primary and secondary distinctions and mutual display, so as to achieve the purpose of outburst new products, special products, promotional products or patented products.

The characteristics are: strong contrast, prominent center, and obvious visual effects, which greatly enhance the expressive power and appeal of the displayed goods.

2, repeat display.

It refers to the display of the same commodity, decoration, POP and other display subjects or logo, advertisements, etc. in a certain range or on different display surfaces, and through repeated emphasis and suggestive means, to enhance the customers' visual perception of clothing commodities or brands.

It is characterized by repeated visual impact on the customer, resulting in many intensification in the sense and impression, and the suggestive effect of "the product is the only choice", which can leave a deep impression on the customer.

3. Object display.

Its meaning is: by highlighting the functions and characteristics of products, or using advertising, props and mobile landscaping means, we emphasize product goals.

It has clear objectives for exhibition and publicity, and can enhance communication with customers, help to improve affinity with customers, and achieve the purpose of attracting customers' interest and goodwill.

The characteristics are: clear objectives, prominent themes, strong signs, and concentrated influence, so that customers have a sense of belonging and intimacy.

4, hierarchical display.

It is different products from the same selling point and different products of the same brand.

According to a certain classification method, different needs are arranged in order, so that customers can quickly determine their purchase goals, and choose and purchase conveniently and quickly.

For example, it can be divided into fashion products, best-selling products and long sales products; high-end products, mid-range products and low-grade products; series products, complete sets of products and single products; main products, supporting products and clothing accessories, etc.

The characteristics are: clear classification, distinct primary and secondary, and prominent logo, which can attract different types of customers, facilitate customers to compare and choose, and create a warm atmosphere easily.

5, scene

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It means using commodities, decorations, backgrounds and lighting to form different scenes of different seasons, different living spaces, different natural environments and different artistic atmosphere, giving people a strong feeling of life.

Pay attention to the embodiment of reality and the creation of atmosphere and atmosphere, and emphasize the artistry and creativity, so that people can enjoy both inspiration and appreciation, and feel at the same time.

At the same time, it vividly and vividly illustrates the uses and characteristics of clothing products, so as to play a guiding role for customers.

6, joint display.

It is a display of related clothing items, such as suits and shirts, neckties, belts and other related clothing and accessories, which can be displayed as a complete set of merchandise.

This enables effective comparison and selection, resulting in the idea of complete purchase.

But we should pay attention to the coordination, orderliness, convenience and combination in style, color, style, quality and price, and we should reflect the primary and secondary products in the position and method, and take into account the integrity, coordination and sense of hierarchy.

7, advertising display.

It refers to the way to display advertising effects by using print advertisements, various types of POP, live movie advertisements and voice advertisements.

Advertising displays are generally suitable for brand clothing, promotional products and products that are promoted by designers or ambassadors.

This method mainly plays the role of advertising propaganda, its purpose is to attract customers' attention to clothing brand or commodity characteristics, deepen the understanding of customers' brand, and make the customers have a deep impression.

It is characterized by vivid image, visual impact and strong publicity and promotion function, which is conducive to forming brand association and enhancing brand awareness.