Wearable Devices Encounter Market Resistance Is Not Accidental.

As a member of wearable devices, the problem of anti lose smart shoes is a microcosm of the uncertainty of the whole wearable product market.

It is not an accident that wearable devices are blocked by marketization.

In 2014, it was called "the first year of wearable devices", the media was fry, capital was heavily injected, and the public's attention was also greatly improved.

However, behind a lively scene is the fact that thunder is heavy and raindrops are small.

At present, besides the clearer business models in the medical field, the wearable applications in other fields are still fuzzy.

According to the latest report, the sales volume of wearable devices will increase from 19 million 200 thousand in 2014 to more than 111 million next year.

The growth rate of five times a year is not unpleasant, but from its total volume, the market of 100 million yuan is not very conspicuous, and the total volume will be reduced even when it is diluted to the specific wearable equipment market.

"Technology defects, single function, difficult to quantify production, and the market is still in the conceptual stage", which are the major problems encountered by wearable devices.

And wearable devices are not rigid demand.

You can choose to buy an unreliable and immature product at no cost. "

One industry insider said.

According to him, although manufacturers in recent years

R & D is increasing, but on the whole, wearable devices are currently available.

It still stays in the conceptual stage and the experimental stage, and there are few products that can really generate commercial benefits from marketing.

And wearable devices in terms of life, appearance, practicality and other aspects, although great progress, but it is difficult to have innovative breakthroughs, but it is difficult to give people a bright surprise.

Generally speaking, the current wearable devices are faced with many problems such as immature products, immature production and immature market. It is still a long time before we can really realize the commercialization and practicability of wearable devices.

How long is this time? Five years or ten years, or even longer, it is hard to predict.

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"Smart children's shoes are at most a terminal, and big data is the core." a scientific and technological community is so analyzing Baidu's intention to enter the field of intelligent shoe production.

"If the smart children's shoes are limited to a small function to prevent loss, their value can not be reflected.

Only when this smart children's shoes become a standard of children's shoes (as is the popular current shoe), can we really reflect its value by analyzing the big data conveyed by children's shoes.

For example, we can track children's smart shoes and understand the trajectory of children's holidays. For businesses, they can conduct targeted marketing and set up stores in suitable places; and for the general public, they can better discover the popular children's places through these data, and then guide the travel.

The scientific and technological circles say.

At present, the market of anti lose smart shoes is still in the embryonic stage. Although many companies have joined the R & D production, the prospect seems to be uncertain.

And what is the attractiveness of the "anti lose" function to consumers? Is the function too simple? Will some smart companies quickly enter the 2 era when some enterprises are still painstakingly researching and developing the first generation products? The market is very changeable, sometimes it is slow to accept new things, sometimes it can quickly update the products and keep up with the market demand.

It is hard to conclude whether smart shoes can go out.