Vegetable Hundred Gold To Break Through The Electricity Supplier To Shape Brand Influence

As the largest and most comprehensive gold jewelry company in Beijing, Cai Bai jewelry has officially released the online series of new products in 2015 as a genuine Beijing brand.

At the same time, Dong Zhenbang, general manager of CAI Bai Agel Ecommerce Ltd, introduced the dishes to the public.

Strategic plan for business.

Nowadays, tradition

How to combine the development trend of electronic commerce has become the focus of the industry.

Dong Zhenbang, general manager of CAI Bai Agel Ecommerce Ltd, said that "Cai Bai jewelry" began to "touch the net" in September 2013, and took e-commerce as one of the important strategies for brand development. So, in July 2014, the vegetable 100 e-commerce company was established.

This means that the 100 billion e-commerce business has begun to develop independently. The company has independent pricing power, independent procurement rights and independent personnel rights.

Data show that only six months, Cai Bai jewelry in the field of electronic business has made extraordinary achievements.

In particular, last year's "double 11" period, sales broke 6 million yuan on that day, reached third in the comprehensive category in Jingdong, and reached the top eight in gold and jewelry category in Tmall.

Dong Zhenbang revealed, 2015, vegetable hundred

And Cai Bai electric business will invest in new projects and new products, develop according to the "three ideas", that is, the serialization of traditional ornaments, the cross-border development of products, and the data generalization of product promotion.

He explained that the traditional ornaments serialization, in the front line is a relatively extensive counter mode, this year will combine the idea of electronic business, to achieve product serialization, such as very advanced 3D pottery color Angel Baby series and Christmas series, are serialized sales, the theme is more prominent.

The cross boundary of product development is a series of cooperation with the help of Internet thinking. It will talk about franchising with "Beijing Guoan" and join the products of sports and cultural products.

In addition, the combination of wearable products and jewelry will make the wearable jewelry more fashionable.

We also need to strengthen the research and development of the entertainment industry's peripheral products. In 2015, we will have important strategic cooperation and develop a series of related products.

Finally, we need to make data generalization for product promotion.

Which brand is the best brand to sell? The answer given by the 100 Department of e-commerce is completely different from what everyone imagined in the office.

Therefore, all future online data will provide guidance for product development.

In addition, Cai Bai jewelry relies on e-commerce to expand the influence of brand regionalization rapidly.

Dong Zhenbang said that in the past six months, the brand recognition of CAI Bai jewelry has been limited to Beijing, Tianjin and Hebei. Besides Macao and Taiwan, there are network orders in all parts of the country.

In 2015, with the development of e-commerce, we will continue to accelerate the brand influence of vegetable jewelry in the whole country.