Do Retail In Love Affairs
A shopkeeper's sales performance was very good. She once shared with me the way she managed. Shop assistants have different personalities, some introverts, some of them are heavier and some mouths are sweeter. In most people's view, mouth candy should be the best way to sell well and serve customers well. In fact, it is not. The shopkeeper's store has a special way to greet guests. If he meets a more socialized salesperson, he will receive a more socialized salesperson. If he meets an extroverted customer, he will send a lively receptionist. If he meets an introverted customer, the introverted shop assistants will be able to contribute to the sale. Summed up by the shopkeeper, this is called temper, when the salesperson is not tired of sales, customers can feel happy, it can be said to be a win-win situation.
This principle of love is completely interlinked. When the two people in love begin to see each other, if temperament and personality can attract each other, then there is every possibility and story behind it. Consumers and shop assistants (or online customer service) these two parties should also be attracted to each of the two people.
For ordinary retailers, actually, they receive a lot of strange customers every day, and strangers in the shop are potential consumers. When strangers first see each other, they are more or less prepared to guard against mental problems, and people's character is actually exposed in words and deeds. Whenever a customer enters a store, a salesperson should quickly judge who is closest to the consumer and then come forward to serve it. Most of the time, consumers can also perceive the temperament and character of the shop assistants. The more matched the characters, the more the consumers will be able to guard against the mentality of the shop assistants. At this point, the consumer will greatly increase the goodwill of the shop assistant. Based on favorable service, the turnover will be much easier.
There will also be contradictions in love affairs. The solution to the contradiction is the ability of communication between the two sides, not the compromise and compromise that most people understand. So in retailing, the same principle is used to solve the contradiction in retailing. It is also an important part of doing a good job in retail service.
Speaking of the contradiction of retail, the salesperson (customer service) and the consumers must have endless worries. In the early days of sales, consumers felt that the products were not enough, the products were not suitable, and the prices were high. All the problems, the salesmen felt that the consumers had endless selection and had not yet concluded the sale. Return goods Exchange, size mistake, not fit, product quality problems, all perplexed both sides. In retail, this link is inevitable, just as love will quarrel. So at this point, we must solve the contradiction before we can really make the retail relationship perfect.
For consumers, you must respect sellers and respect them. Clerk The more respect you give, the better service you will get, because what you need most is respect, especially in the retail industry where salespeople are generally unrespected. For salespeople, solving conflicts is not a concession. Long term concession will give consumers a bad idea of your brand or store. This is a brand or store that always makes mistakes. It can be done two times at a time, but it will leave the consumer away from you for a long time. The best solution is to find it quickly. customer For the reason why this shopping is angry, if it is a mistake of one's own, it must apologize as soon as possible and find a reasonable solution to satisfy the customers. If this is the customer's mistake, first of all, we should straighten out our position and use the better tone to inform the consumer's store rules, so that the consumers can feel their own mistakes. Most educated consumers make sense.
After a good impression at first sight and a rational communication between the two sides in resolving conflicts, consumers and retailers will naturally enter the third stage. The two sides will trust for a long time, consumers will be loyal to the brand, and retailers will give back good services to consumers. At this point, just as a couple has entered a stable relationship, the two sides have found a pattern of getting along with each other. Consumers are more and more familiar with brands, familiar prices, familiar product styles and familiar service attitude, while salesmen will have a cognition of consumers, and consumers' personal preferences and styles will be mastered, and communication and service will become more and more smooth. In this way, the relationship between the two sides will become more harmonious.
Retailers, encourage every member of your staff to talk about love with consumers.
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