Practical Strategy For Building Store Image

Underwear is very special because of its privacy. I have contacted many landlady of lingerie shop. Many people sell underwear for decades, and it is not clear how A, B, C and D in bra size.

First of all, a salesperson should have a pair of eye piercing eyes. That is to say, when a customer enters a store, you have to see clearly what kind of cup cap she is wearing, which is more appropriate, rather than measuring it with a ruler. Then you can recommend it to her correctly, which of course needs a good judgement. But good salespeople can usually do this, and the principle is the same as the peddler.

The age of the salesperson is best.

Between 28~40 years old, young girls are recommended.

It is inevitable that some power and sex are not enough. It is too old for them to have their own image.

Buying underwear must be tried on. You can't rely on intuition. Because the sizes of different brands are not the same, the responsible store assistants should try to persuade customers to try them on, so as to ensure that the underwear bought by the customers is quiet and comfortable, and that the customers' interest in the brand and the rate of return are increased.

The sale of the terminal is ultimately done by the salesperson. The survey data show that the turnover between the highly skilled salesperson and the poor salesperson may vary by more than 8 times.

Whether you are a salesperson or hire a salesperson, you must invite company trainers to carry out professional underwear knowledge and marketing training.

The customer loyalty of underwear products is much higher than that of fashion. Garments often have too many styles, colors or seasonal choices to easily shift women's hobbies.

And the style and choice of underwear are much smaller. Underwear is a close fitting object. It is easier to grow in clothing and women.

In general, the number of female consumers of brand underwear is generally around three brands.

Faithful

It takes time to cultivate. Women have good things that are more determined by the characteristics of sharing. Experiments prove that a loyal customer will bring you about 5 customers at least, and these new customers may become loyal customers.

In this way, a huge sales network will be formed gradually.

Therefore, it is a compulsory course for a good store to keep close ties with old customers.

It can often provide some unique services to old customers, instead of giving gifts to promote sales, sending greeting cards or sending greetings on birthdays or festivals, timely notification of promotional information, organizing regular customers, fashion salons and other mobile activities on a regular basis, and firmly maintaining customer groups.