Wenzhou Children'S Shoes Can Reach More Than 11 Billion 500 Million This Year.

Although the reputation of the country is large, there are not many brands that can really be heard.

Yang Shichen, President of Wenzhou children's shoes Association, said that although there are many difficulties in the development of children's shoes in Wenzhou,

It is still a sunrise industry.

According to statistics, 380 million of children under 16 years of age in China, the proportion of urban children spending in total household expenditure has exceeded 33%, and children's shoes market consumption is more than 1 billion 600 million pairs, which will have 100 billion yuan of consumption scale per year, according to 60 yuan per pair.

According to preliminary estimates, this year, Wenzhou

It is expected to reach more than 11 billion 500 million yuan, an increase of about 15% over the same period last year.

ABC, forest king, Bibi, good models, Ben Tsai, canu and other "regulatory" enterprises grew by more than 20% over the same period, and "Du Wei" will achieve annual growth of up to 50% in three consecutive years.

The domestic children's shoes industry will be a "100 billion yuan big cake", and the output value of children's shoes in Wenzhou last year was about 10 billion yuan, accounting for only 10% of the national market share.

Yang Shichen, President of the Wenzhou children's shoes Association, said that a rough estimate of the growth of children's shoes industry in Wenzhou in the first half of this year increased by about 20% over the same period. But if we want to share more market share, we need to modernize the market, e-commerce and other platforms.

The delivery of international Taobao City integrates display, display, storage, logistics, electricity and other functions as a whole. It is both a physical platform and an e-commerce platform, which will boost the pformation and upgrading of children's shoes industry in Wenzhou.

"Taobao city is expected to open as a whole in the first half of next year."

The international Taobao City Director Mao Qingyun said that Taobao city is committed to creating a double brand professional market for fashion businesses. It will offer preferential policies to rent enterprises for 1 to 3 years without rent. It will also provide comprehensive support for venues, resources and technology. It has attracted many famous businessmen from Ningbo, Hangzhou, and other small and medium-sized businesses.

"The future Taobao city is actually the two cities on the offline line, that is, a small city under the line -- the pportation of international Taobao City, a big city on the line - City linkage, multi city interaction, resource exchange and joint development."

Mao Qingyun said, Taobao city will build its own Wenzhou light industry network, Wenzhou shoes net, Wenzhou bag and suitcase network and other electronic business platform, expand the online unlimited space with limited shops.

At the same time, it will form a strategic cooperative relationship with all the shoe and clothing markets across the country, and achieve the recommendation and docking between quality purchasers and suppliers through the group purchasing mode.

Wenzhou brand awareness has been raised.

The total output value is expected to reach more than 11 billion 500 million yuan this year, an increase of 15% over the same period last year.