O2O For General Merchandise Industry Needs More Layout

At the end of the year, every major department store had new sales promotion, and the white collar Lily working in Zhujiang New Town of Guangzhou wanted to buy himself a pair of short boots at the end of this year's big promotion, and pick a birthday gift for Dad by the way.

In the past, Lily used to go shopping or do some shopping at the weekend. But at the end of the year, overtime was also crazy, leaving her shopping time really very little. How to "quickly and accurately" sweep the gift to her is a big challenge for her.

It was too late to shop in a shop. Lily picked up his cell phone and began to look at the micro signals of several large department stores.

"Friendship ole is not too cold this winter, winter Thanksgiving ladies clothing, footwear, leather goods concession, more concessions waiting for you", see the Guangzhou friendship WeChat subscription number on the title, Lily will go in to explore.

As a result, the ladies' clothing and footwear leather goods concessionary field is being held in the two floor atrium of times square, with most commodities ranging from 1 to 50 percent off.

A dark blue short boot is just Lily's heart water. The original price is 3980 yuan, and the current price is only 796 yuan.

She decided to go straight to the subject and try it on after work.

At the same time, "

In the column, many men's belts are carrying out spike and big promotion. Instead of grabing 1 yuan to kill merchandise, Lily has chosen a man's leather belt for his father, playing 50 percent off, WeChat, and delivering it directly to the home.

Lily's shopping experience is only a microcosm of Guangzhou's department store's entry into O2O under the background of mobile Internet.

Guangzhou friendship, modern department stores and other Guangdong local department stores, while doing physical department stores, take advantage of the Internet to digitize the entity stores and visualize them to the mobile terminals, to open up online and offline businesses, to make up for the shortage of traditional department stores, and to increase consumers' shopping stickiness and convenience.

It's more convenient to get through online and offline shopping.

According to the responsible person of Guangzhou friendship, the WeChat service number "Guangzhou friendship", built by Guangzhou friendship, has opened online shopping, membership service, brand recommendation and other functions, so as to realize the sharing of store brand and service information online and offline, so that customers can easily get store information from different stores.

At the same time, Guangzhou friendship realizes the membership card binding in WeChat service number. Customers can get membership by signing up on the "Guangzhou friendship" service number, and bind the store VIP card, get all kinds of concessions, achieve online one to one shopping guide service, and online communication with friendly shop assistants for online social interaction.

According to the development strategy of "entity store + electricity supplier + mobile technology", modern department stores set up an e-commerce platform relying on Beijing Road shop -- modern network.

The modern network tries to promote O2O, make full use of advanced technologies such as mobile Internet, give full play to WeChat's information dissemination function, and launch large-scale WeChat marketing activities. At present, the number of WeChat fans has increased to 250 thousand.

Modern department stores also pioneered the WeChat payment function of modern department stores. It is understood that WeChat has accounted for 35% of the total sales volume of e-commerce.

In addition to innovation in its own platform, many department stores take the initiative to "marry" with the e-commerce platform and share big dividends.

For example, in the former double 11, including Yintai business, Guang Bai, Tianhe department store and so on, 28 department stores participate in Tmall's "double 11" O2O special field, further test the water fusion line under the deep discount, hold the theme commodity Festival, provide scan code payment, mobile payment, online robbing red packets can be used offline, offline fitting clothes can be purchased online.

A department store official revealed that on November 11th, department store sales increased by 50% over the same period last year.