CAMEL Camels Win 2014 Golden Wheat Awards Again

On the afternoon of December 19th, 2014

The award ceremony and China (Hangzhou) International E-commerce Marketing Summit was held in Hangzhou.

In this year's annual ceremony of the next five years, the CAMEL camel brand has won the gold award of 11 gold medals and shoes marketing with the excellent marketing results of "camel's fierceness, assault on the United States - Camel double 11 into Hollywood".

This is also the recognition of the camel's second golden wheat award after winning the prize last year.

The "golden wheat Award" aims to explore and commend the annual awards of individuals and groups with the most effective marketing results, known as the annual "domestic electricity supplier industry".

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The winning camel's "fierce camel attack the United States - Camel double 11 into the Hollywood" case, online through Tmall store game for double 11 preheating, about 400000 passengers, offline, combined with ALI listing, Han Han new film and other hot spots, enter the United States Hollywood to hold the landing show, release Camel, autumn and winter new products, and open camel double 11 American special field, teach Americans to double 11.

Sufficient sales preheating and extensive event dissemination laid a solid foundation for camels to win double 11 brand titles with 420 million sales volume, which is a case of "effective marketing".

It is understood that for two consecutive years, the camel's effective marketing case has become a model of the electricity supplier era.

It is reported that 2014 gold and wheat awards eventually selected women's clothing, men's clothing category.

There are 14 categories of gold and silver bronze prizes: package, fashion accessories, mother and baby, cosmetics, skin care, mobile phone digital, household appliances, food and beverage, home decoration, pportation, other classes, platform and video.

The organizers hope that through the excavation, sharing and analysis of these peak cases, we will set up a marketing benchmark for the business ecosystem, gather high-quality resources of e-commerce providers, and promote industry advantage projects.

The golden wheat awards, founded in 2013, have become the most influential and authoritative E-commerce Marketing Award in China.

The award-winning case on the 19 day included the most creative and effective marketing of electricity in China in 2014.

At the Marketing Summit, the top scholars, entrepreneurs and marketing experts in the business sector jointly made positive and in-depth discussions on the next five years of the electricity supplier industry.

"The business form of the industrial age is linear, assembly line, supply chain...

But the future business ecosystem is netted and belongs to the open economy. C2B is the future. Customization and personalization will become the mainstream.

"Alibaba chief strategy officer Zeng Ming said.

As a fashion business overlord, camels believe that the next five years will be hard to predict, but only by planning and planning, will there be hope for the future.

"The camel is ready.

"Attending the meeting

Representative Wan Guangyu said.