Sports Shoes And Clothing Industry Is Still In The Period Of Adjustment Shuffle.

Limited by Share Ltd recently announced another 800 million yuan to supplement its operating capital.

It is understood that at the beginning of the year, a successful listing of the birds has successfully raised 943 million yuan of funds.

Industry analysts believe that a large amount of financing within a year, let the birds looming cash flow tension.

Sports shoes and clothing industry is still in the adjustment period. The sports apparel industry has greatly overdrawn the future space and the industry reshuffle suddenly after ten years of substantial growth.

In terms of industry, the domestic garment industry in recent years is in a depressed situation, whether it is business or consumers.

In particular, sportswear enterprises were plunged into a stock crisis earlier, and the expansion of the channel slowed down sharply.

After more than two years of poor performance and close shop tide, although some enterprises' turnover and net profit are showing signs of warming, Zhang Qingceng, a sports marketing expert, said publicly that "the performance of sports apparel listed companies is only a small number of individual enterprises, and the whole industry is still overcapacity, and more enterprises will be eliminated after that."

It is understood that in the second tier market,

,

The position of other brand sports brands is being replaced by fast fashion. At the same time, Under Armour, New Balance and other new sports brands have become the new favorite of consumers.

What is more noteworthy is that the trend of specialization in sports products consumption is obvious, such as Adidas and Nike, which are big and full of sports, are being grabbed by consumers in fast fashion and niche sports.

Take Lining, a leading domestic sports brand leader, for example, the 2014 semi annual report released shows that net profit loss has been widened to 586 million yuan over the 162 million yuan loss in the same period last year. This loss amount even exceeds the 392 million yuan of last year.

It is worth mentioning that whether the growth of performance or not, behind the major sports brands are still shrinking stores.

Lining only closed 244 stores in half a year, of which 108 were on South market.

In addition, the number of stores in Anta decreased by 56 in the first half of this year, while PEAK decreased by 333.

Moreover, the movement of sports brand has also spread to the casual clothing industry.

A few days ago, Giordano's three quarterly report said its third quarter closed 74 retail outlets, including 63 in the mainland of China.

And Metersbonwe, JEANSWEST's sunrise group, Baleno parent company, Germany, Yongjia and other old casual clothing enterprises as early as last year, has begun to "shrink".

And in the three quarterly report, revenue and net profit both fell, seven wolves recently began to fight consumer retail.

On the eve of the launch of the listing, the company announced its first annual report after April 8th. The net profit fell by nearly 20%, ending the previous three years of growth miracle.

"Expensive bird financing for the listing, pre expansion to channel pressure, and desperately production."

Quanzhou a sports brand listed company sales management personage told reporters.