Ali's "Counterfeiting" And "Beating Face"

Yesterday, a "2014 Taobao linkage police fraud report" was widely disseminated by the Internet. Many people first heard about the "Aegis bureau". Therefore, they expressed curiosity about the real name of Alibaba. They also held a relatively optimistic and rational wait-and-see attitude toward the effect of Ali's anti-counterfeiting.

In fact, everyone knows that at least in China, no online shopping platform dares to clap its chest, saying that every transaction on its platform must be free of counterfeit goods. The same applies to Alibaba. But even more curious than Alibaba's curious term, even so, it does not affect the run of China's online shopping platforms. Everyone knows that in the face of this fat cake, who loses the trust of product quality, the first one must be out.

Before the double eleven, there was a famous advertisement called "half off to buy fake goods, you are very LOW!", directivity is clear at a glance. But the Chinese women who lost their homes and cut their hands were still voting with the next order to reach the astonishing height of Ali's sales on the day of 57 billion 100 million.

On the other hand, complaining is endless. This kind of psychology shows that the possibility of treason is not large, and more should be a rational recognition of the Internet trading platform inevitably being mixed up and unchecked. This kind of calm, rather than the trust of Alibaba, is a recognition and tacit understanding that Ali never denies that trading platform has fake goods, but never gives up the way to solve problems.

Ali issued yesterday's fake report, after two eleven, two dozen, which in the time node, obviously to eliminate the utilitarian color business attempt, but also let people feel in the face of peer competition is not impetuous not floating. And big data technology analysis to obtain evidence, assist the police to combat sales, single case involving millions of cracked and other channels and victories, but also let the audience see Ali actively seek online sales of effective ways to combat fraud.

As a matter of fact, Ali is not playing the platform competition, but trying to find the rule of law in the network sales platform. From this perspective, we can feel that Ali's awareness of the "rules of the game" can be felt from the previous attack by the police on the occupational poor judges and the annual expenditure of more than $16 million 100 thousand on the budget of the counterfeit merchants. In this sense, Ali Counterfeiting In fact, it is not to beat others' faces, but to fight their faces. Ali Where is the short board to be resolved, where is Ali's sincerity, and where is Ali's determination? That's enough.

stay Internet sales When the order has not yet entered the perfect track of rule of law, if Ali can fight against counterfeiting, if it can handle the relationship between the big data analysis evidence and personal privacy and handle the relationship between the rule of law and the enterprise's self defense, it will bring the whole Internet sales platform a new model of global rise. China's enterprise competition, only by establishing credibility in the search for loopholes in its own management and development, can we find the real word of mouth.

The way to look for the confidence of survival and development by looking for the soft side of competitors seems to be beating others' faces. Actually, in others' opinion, it is no different from beating their own slap. The fifty step is to laugh at the one hundred step. This is probably the key to the fight against Alibaba.