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    Macao's Return To 15Th Anniversary: The Emergence Of The Exhibition Industry

    2014/12/19 15:38:00 23

    MacaoConvention And Exhibition Industry

      

    One industry is single to moderate diversification.

    Chief executive of the Macao Special Administrative Region

    Chui Shi an

    He once said that the risk of Macao's "one industry (Bo Caiye) independence" is bigger. It is necessary to accelerate the moderately diversified economy and promote the construction of the world tourism and leisure center.

    In 2011, the national "12th Five-Year" plan clearly pointed out that around the "development of the world tourism and leisure center, China and Portuguese speaking countries business cooperation service platform" development orientation, and effectively promote the development of Macao's economy in an appropriate way.

    The development ideas specified in the "12th Five-Year plan" have accelerated the pace of diversified economic development in Macao.

    Exhibition, retail, hotel, catering and other industries, as the focus of Macao's economic diversification, have become the "pioneer" of Macao's new round of pformation and upgrading.

    Among them, the exhibition industry is "sudden emergence".

    In recent years, in order to actively promote the development of Macao's Convention and exhibition industry, the Macao Special Administrative Region Government Economic Bureau launched the "exhibition activity incentive plan" in 2012. That is, by providing assistance and support to the organizers and planners who are organizing the conference and exhibition in Macao, various types of exhibition activities will be attracted to Macao, so as to continuously enhance the competitiveness of the exhibition industry in the region.

    According to relevant research reports, the value of exhibition industry in 2012 amounted to 3 billion 532 million yuan in Macao, accounting for 1.01% of GNP.

    In 2013, a total of 1030 conference exhibitions were held in Macao.

    Su Tianping, director of the Macao Economic Bureau, revealed that in the first three quarters of this year, Macao held 743 exhibition activities, an increase of nearly 10% compared with the same period last year. The number of participants was more than 1 million 550 thousand. The organizers' income was 125 million yuan in Macao, a significant increase of 115% over the same period last year.

    At present,

    Macao

    The exhibition venue area has exceeded 160 thousand square meters, and more than 30 hotels can provide a fully equipped exhibition venue.

    "Macao international trade and investment exhibition" and "Macao international environmental cooperation and development forum and Exhibition" have also entered the ranks of internationally renowned exhibitions.

    The vigorous development of the Convention and exhibition industry has also brought new business opportunities to Macao's local tourism, hotels, catering, logistics, advertising and other industries, and has injected new activities.

      

    Enhanced cooperation

    Complementary advantages

    Since the return of Macao, cooperation with the mainland has been continuously strengthened.

    Among them, Zhuhai, which looks across the river from Macao, has complementary advantages in terms of land, tourism and human resources.

    Statistics show that with the development of Hong Kong Zhuhai Macao Bridge and Hengqin in recent years and the various projects of island exhibition industry, the linkage effect of "Golden Triangle" will contribute to Macao's economic development.

    Li Zhizhong, President of the Macao Convention and Exhibition Industry Association, once told the media that "Macao Convention and exhibition industry has entered the development stage from its initial stage.

    Facing the problems of narrow local market and fierce competition in the surrounding areas, we need to deepen regional cooperation and coordinate development with Guangdong and Hong Kong.

    Zhang Zurong, chairman of the Macao trade and Investment Promotion Council, said that the Closer Economic Partnership Arrangement between the mainland and Macao and its supplementary agreements have provided many support and convenience for the development of Macao's MICE industry.

    For example, the four supplementary agreement signed in 2007 joined the "mainland support and cooperation with Macao to hold large-scale international conferences and exhibitions". The supplementary agreement signed in 2010 seven introduced measures to facilitate mainland enterprises and personnel to participate in the Macao Convention and exhibition activities.

    In 2012, the Ministry of Commerce and the government of the Macao special administrative region signed the agreement on strengthening cooperation in the exhibition industry, and made clearer provisions on the objectives, content, policy support and cooperation mechanism of the exhibition industry in the mainland and Macao.

    At present, 14 exhibition activities in Macao have been confirmed by the Ministry of Commerce in 2015 to facilitate entry and exit visas to Macao.

    15 years, it is not long for a city to develop, but it is enough to make Macao change and become a shining pearl of our motherland.

    Macao in the night is bright and colorful.

    In the context of the growing national economy, we have reason to believe that Macao will be better tomorrow, and the future of Macao's exhibition industry will be better.


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