The Location Of Clothing Stores Should Learn To "Gain Advantages And Avoid Disadvantages".

(1) near the station or the main road.

In such areas

As the center, business circle as the center, business circle wide and frequent passenger concentration, we should first establish a good shopping environment.

For example, if there are large vacant places before the store, it is convenient for customers to enter and leave.

The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group collocation.

Therefore, it is most important to highlight their own advantages.

Customers who purchase such stores are more likely to be convenient and realistic. Shops should be mainly middle priced or cheap goods, such as general inexpensive clothing.

The station is mainly made up of passengers who take public pport, but because of their age, occupation, hobbies and purposes, there are business trips, traveling and visiting relatives.

Higher, it can make a lot of fuss about opening the shop according to the specific levels.

But the commodity must meet the needs of life, the price is not high, and easy to carry, the purchase of clothing, customers will generally take a long time to wait for the intention, so most of them will not rush to buy.

This kind of area is not suitable for the establishment of the clothing store unless the main road is near the shopping area, such as a small clothing store in the Xidan station, which will attract many customers.

In such areas, the combination of many mobile customers and different age groups will result in differences in attractiveness between men and women and their age.

In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself.

Shops thriving in commercial centers (but not crowded) usually give customers a sense of trust and yearning. Especially for the purchase of selected items, most consumers are willing to shop in many shopping centers, so as to make better comparison and purchase.

Therefore, it is better to establish clothing stores in such areas.

In our country, such as Beijing's "Wangfujing Commercial Street", Shanghai's "Nanjing Road Commercial Street", "Huaihailu Road Commercial Street" and Tianjin's "peace road Binjiang Road Commercial Street" and so on are all such commercial centers, their influence and radiation force are all p regional.

The commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come here show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and the sensitivity to price is relatively low.

Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.

But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores.

Shopkeepers should provide services to customers in a targeted manner.

During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly.

Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.