Brand Changes In Multiple Directions, Finding A Way Out

In 2014, many clothing The rapid growth of enterprises in the past few years has entered a moderate growth period, which is determined by the commonality of industrial upgrading and transformation. The new growth will be achieved through the acquisition of other brands or channels, and the deep integration of the Internet with other new business models.

　　 Sports apparel enterprises launched the "listing campaign"

News clue: in January 6th, Fujian Limited by Share Ltd released the prospectus for initial public offering, and began to promote the national road show. The listing of "noble bird" fills the gap in the A sportswear field. Before that, most of China's mainstream sportswear companies chose to go public in Hongkong. Sportswear is the last jigsaw puzzle for the A brand apparel industry in China. After the IPO is restarted, A shares will cover nine categories, including children's clothing, outdoor, home textiles, women's wear, business casual, men's wear, casual wear, sportswear, footwear and so on.

Editor's comment: in the domestic apparel industry, sportswear enterprises were caught in a stock crisis earlier, and the channel expansion slowed down sharply, and even the tide of closing shop. In recent years, a number of garment enterprises have crashed into IPO, and in the reasons for the disclosure of the SFC, it is very important that stocks have risen sharply. Recently, a number of Beijing shopping malls have found that unlike the frequent promotions of last year's sales, most of the new winter products of sporting goods brands have not been discounted. Analysts believe that this is related to the decline in orders and net profits of some sports brand orders. Who can play the capital game? Some experts say that for sports apparel enterprises, capital operation is a qualitative improvement.

　　 Fight for financial circles and widen business mode

News clue: clothing production enterprises need certain capital flow to maintain the operation of production and operation. At the same time, because of the popularity of commodities, their cash flow can generate rapid reflux. It is also true that in 2014, the storm of private lending has become one of the hardest hit areas. In the Middle East cities of Zhejiang, many traditional entity entrepreneurs have abandoned their company's operations and turned to the financial industry.

Editor's comment: the temptation of financial industry to clothing enterprises is huge. Some observers may think that such behavior is "no business" or "blind expansion", but it is understandable from the point of view of commercial profit seeking. The survival of enterprises may not be as many people understand: with "single" commodities "from the end", more garment enterprises begin to actively explore and try new ways of operation. What is the result of clothing enterprises going to battle for financial circles? What kind of problems can we get or solve?

　 About the development strategy of micro customization

News clue: in 2014, "micro customization" became a brand close to consumers and promoted. brand An important marketing means of added value. With the acceleration of fashion rhythm and product type, micro customization has become the daily marketing mode of most brands because of its short waiting time, relatively low cost, and the willingness of customers to choose. Customers can print patterns through offset printing and watermark technology on selected T-shirts of different styles and colors.

Editor's comment: Micro customization can be called unfinished garment. The style, fabric and number have been set up and finished in the factory. sewing process It is possible to make a limited combination of products that are displayed and supplied in the store. With the change of the times and consumption habits, different modes of operation will also change because of society and needs. According to different customer groups and demand types, every business mode will have its environment and soil, and the micro customization mode will become an important way of brand management.

　　 Vocational education helps enterprises create fine products

News clue: in the graduation season this year, about 8000000 Chinese students graduated from vocational colleges such as secondary vocational schools, vocational colleges, technician colleges and so on. The vocational school students with corresponding skills will become the main force to support the sustained development of the real economy and the strategic transformation industry after entering the production and service sectors. In the future, vocational education will communicate with general education. The choice of vocational students will be more varied.