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    Who Will Take Over The Brand Design Power When Gucci Creative Director Leaves Office?

    2014/12/17 17:06:00 29

    GucciBrand DesignCreative Director

    The French luxury group Kering SA (KER.PA) Open Cloud group's surprise to Gucci Gucci CEO Patrizio di Marco and creative director Frida Giannini but suddenly "cleaning" triggered the industry's guess who will take over Gucci Gucci.

    Currently the most popular number is Givenchy Givenchy creative director Riccardo Tisci.

    It has been reported that Gucci Gucci has already contacted the biggest competitor of Kering SA (KER.PA), the largest luxury group LVMH Mo t Hennessy Louis Vuitton SA (Vuitton), MOET & CHANDON, Hennessy LV group. However, the spokesman of the group has declined to comment, saying only that "recruitment is in progress".

    According to statistics, Riccardo Tisci signed a three year contract with Givenchy Givenchy in early 2013, and the contract expires in October 2015.

    However, LVMH has been implementing its employees' contracts and non competition provisions for a long time, so Riccardo Tisci is unlikely to advance the flagship brand of the "dead end" flagship group in advance of the ten year of Givenchy service.

    Of course, the alliance between Gucci Gucci and Riccardo Tisci will be the most exciting combination of the Kering SA (KER.PA) Kai Yun group after Heidi Slimane's helm Saint Laurent, and it is also hoped that Gucci will find the impetus to stimulate business growth again.

    Before Gucci Gucci cleaned Patrizio di Marco and Frida Giannini, the brand was then asserted by analysts that it would be eliminated.

    Luca Solca, a leading analyst in the luxury goods industry and Exane BNP Paribas, said Gucci Gucci should learn from Hedi Slimane to bring about changes in Saint Laurent. "You can't always use the old logo, you need to break through innovation."

    At present, Saint Laurent is the flagship brand of Kering SA (KER.PA), which is the fastest growing brand of Kai Yun group and even the whole industry. The controversial designer Hedi Slimane has been leading the double-digit growth of the brand after joining the brand. The three quarter revenue increased by 27.6%, an increase of 27.5% over the base.

    The rapid growth of Bottega Veneta Bao butterfly family, the brand's three quarter revenue growth of 10.4%, an increase of 10.8% over the basis.

    However, if Riccardo Tisci leave, it will strike Givenchy Givenchy.

    The market is expected to sell 350 million euros in sales this year under the leadership of Riccardo Tisci and Philippe Fortunato, the potential executive of Givenchy's Givenchy CEO.

    Others are listed on the list of Gucci Gucci successors, and Bottega Veneta Pao butterfly creative director Tomas Maier, French designer Joseph Altuzarra, UK.

    Designer

    Christopher Kane and Emilio Pucci, creative director, Peter Dundas.

    Among them, Tomas Maier, Joseph Altuzarra and Christopher Kane are all "self", because Bottega Veneta is also belong to Kering SA (KER.PA) Kai Yun group, and the brand name of the personal brand and the brand name of the company are 2013.

    The Emilio Pucci of Peter Dundas is

    LVMH

    Its brand, but at the beginning of this year, there has been news that Peter Dundas will leave the brand.

    In addition, there are even reports that Valentino Valentino joint creative director Maria Grazia Chiuri, Yves Saint Laurent former creative director, Ermenegildo Zegna and its Agnona brand creative director Stefano Stefano is also one of the candidates.

      

    Tomas Maier

    It seems unlikely that its stable design style can hardly inject vitality into Gucci Gucci, which is badly in need of innovation.

    The younger generation Joseph Altuzarra and Christopher Kane have more topics and freshness, and the effect should be comparable to J.W. Anderson's pformation of the Spanish traditional leather brand Loewe Loewe.

    The industry expects Gucci Gucci to announce its successor after Frida Giannini February 25th Milan fashion week showcase Gucci Gucci 2015 women's wear autumn and winter series.

    Kering SA (KER.PA) Kai Yun group did not disclose a clear timetable for appointments.

    But no matter who is responsible for leading the design style of Gucci Gucci, Kering SA (KER.PA) Kai Yun group will continue the high-end strategy set by Patrizio di Marco.


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