ASOS Experiences Three Earnings Early In A Year.

Recently, the British fashion electronics supplier ASOS released the company's 2014 to 2015 fiscal year first quarter (September 1, 2014 to November 30, 2014) earnings, ASOS total sales of 5 billion 200 million pounds, an increase of 8% over the same period, the impact of the international market downturn, the international retail revenue suffered 2% decline, from the same period 143 million 900 thousand pounds fell to 141 million 500 thousand pounds.

This year, ASOS can be seen as a disaster year. Not only in June, the fire broke out at Barnsley warehouse in the UK, causing the website to be temporarily suspended and lost tens of millions of pounds.

Under the impact of unfavorable exchange rate changes, retail sales in the United Kingdom increased by 24%. But overseas markets continued to slump, including China's weak market, revenue declined by 2%, and European market from 21% in the last fiscal year to 1%.

But Nick Robertson, the group's chief executive, said: "the international business conditions are still challenging. We have begun to invest in international pricing and have begun to launch our band pricing capabilities. The combination of the two will help us solve our international performance."

ASOS used to

Conduct

We should use price reduction strategies to stimulate the international market.

But such discounted discounts also make ASOS suppliers dissatisfied, and even news that they want to quit the ASOS platform.

"This is a massive investment, and we know that it will be rewarding, but we have to endure short-term pains."

Chief executive Nick Robertson said.

Dan Jenks, President of ASOS Greater China, said that the Chinese market has the right to operate independently and has access to Alipay and supports cash on delivery.

in addition

Faced with the rise of competitors this year, the German fashion business Zalando announced that its market value was about 4 billion 500 million euros, and announced that its total revenue and active customers exceeded ASOS.

In the past year, ASOS experienced three adverse effects such as earnings warning, storehouse fire and the rise of competitors. ASOS has fallen more than 61% in 2014 as of Monday.

The Chinese market has been regarded as an important part of the global market by ASOS. It has successfully registered 100 thousand of Tmall's users since its entry into Tmall last year.

Facing the future development of the Chinese market, Dan Jenks, President of ASOS Greater China, said that the Chinese market has the right to operate independently, and has access to Alipay and supports the cash on delivery business.