How To Be An Excellent Shopping Guide
As a guide, the main task is to sell products and earn profits for citizens. Only in this way, can shopping guide have its value.
But this also includes a lot of content. First, we should guide the purchase to fully understand the product and its related information. For example, the material is good, the clothes are shaped carefully, what styles are popular recently, and there are so many things to understand, so that we won't ask questions.
1, how to help
customer
What about
Ask customers about their interests, hobbies and help to choose their favorite products.
Introduce the selling point of the product to the customer, and explain what benefits it will bring to this product.
Answer questions about customers' products.
The determination to persuade customers to buy enough.
Pushing other items to customers is a wise choice for customers to believe in buying such products.
To provide customers with many useful information, many good ideas, good suggestions, can help customers choose desirable commodities.
2. Merchandising and maintenance
3. Sales at the same time Publicity brand :
Shopping guide not only sells goods, but also promotes the brand behind the products. Therefore, guided purchase should introduce product brand value and brand commitment on the basis of introducing products, so that customers can not only buy products themselves, but also buy a rest assured.
Through the exchanges between stores and customers, we can publicize the brand products and corporate image to customers and enhance their popularity.
Distribute all kinds of publicity materials and promotional outlets of this brand, and expand the scope of brand publicity.
Conscientiously do a good job in the display and display of goods, and use display to promote the brand.
4. Collection and feedback
Terminal information
Pay attention to customers' suggestions for products, handle customer objections in a timely manner, and report to the store manager in time.
Collect information about competitive brand product prices and market activities.
Understand store sales, inventory and replenishment requirements.
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The four roles of excellent shopping guide are:
1, the image of the enterprise: often communicate with customers face to face, every move and action, in addition to representing the personal accomplishment / quality, in the eyes of the customer represents the company's service style and mental outlook, so we should always pay attention to their behavior, so that customers trust, happy to come again.
2, information communication communicator: know all kinds of sales promotion information, activity content and duration of the company, introduce details to customers, give detailed introduction, if customers ask questions, they can answer in detail, so as to give customers more reasons for buying.
3. Customer's life consultant: we should fully understand the characteristics, usage, function, value and benefits of every product that we sell.
Only in time can we provide customers with the best advice and help.
Therefore, excellent shopping guide not only has the best performance on the service and performance, but also is the customer's life consultant, should stand on the customer's position to give them advice and suggestions.
4, consumers' service ambassadors: in modern competition, the advantages come from invisible services. A series of small details can conquer customers and overwhelm competitors.
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