50 Details That Led To A Decline In Store Performance

As a clothing store manager, you need to know 50 details:

1. is the sign attractive?

2. is the appearance of the storefront attractive?

3. is parking access convenient?

4. is physical access convenient and psychological comfort?

5. is the store clean and tidy?

6., what is the essential configuration for customers?

7. is there any eye catching introduction to the activities?

8. is the introduction of the shop clear and clear?

9. is it clear that the key commodities should be promoted?

10. can the main channel route lead the consumers to the innermost part? Can the route turn consumers off the store automatically? The overall line layout, whether the consumers have a good whirlpool space and can freely reach their destination? Is the narrowest route easy to find, how comfortable is the width (60 centimeters)? Is the rest area humanized?

11. can the product charisma of the key nodes of the route attract consumers to stop and continue?

12. how about the comfort and comfort of the auxiliary line?

13. is the location of the service desk located in the first link? Is the location of the cashier convenient? Can the quality and quantity of the reception desk and the cash register meet the needs of consumers? Is the layout of the ATM and card machine convenient? Can the quality and quantity meet the needs of consumers?

14. how about product quality and display fullness?

15. main products, secondary products and other commodities. layout How?

16. is the utilization of high passenger flow area adequate?

17. is the consumer easy to gather and make full use of it?

18., how to stimulate the fun of selection?

19. how can we improve efficiency by receiving consumers?

20. how can a promotional material customer be willing to carry?

21. how to attract consumers through lighting and spotlight?

22. how to attract consumers to go up stairs?

23. is the function of the service desk comprehensive and efficient?

24. do you understand the value of toilet?

25. is there any joy and freshness in consumer promotion activities? Is it possible for each commodity area to see whether the main product consumer can see at the very first time whether it can create the product everywhere, the best choice in the heart, and the purchase and use process of value for money?

26. is the product display clean, clean, beautiful and vivid?

Is theme display attractive and stimulating purchase needs and desires?

27. can store products give customers a sense of practicality, practicality and practicality? Consumer Can you afford it, buy it and be happy to buy it?

28. can you catch the eyes of consumers? (height *0.9)? Are the products pushed in the core area beneficial to the sustainability of the store development?

29. how can products make consumers feel reluctant to touch and get consumers?

30. is the display in line with consumer demand and price demand? Does the lighting area, pop, smell and other ways attract consumers' attention, understanding and purchasing power? Is the category of each display area convenient for consumers to compare and select, whether the commodity function and value can meet the general needs of consumers?

31. what is the customer's purchase budget?

32. products can be displayed on a hierarchical basis. Can consumers choose quality products?

33. how to sell special products?

34. how to display the value of commodities?

Thirty-five Best seller How to sell better?

36. how to display and promote the unsalable products?

37. what are the key points of new product promotion?

38. how to display seasonal products?

39. how can the benefits of columns, cash registers, service stations and other locations be improved?

40. how can Logo and POP be efficiently applied?

41. how to make use of customer dissatisfaction to give business opportunities?

42. determine sales objectives?

43. how much does the shop earn per cubic metre per cubic metre?

44. is the promotion plan in place? Is there any timeliness in the promotion area? Is there a long-term nature?

45. is the relationship between inventory and turnover handled well?

46. how to manage store consumables?

47. is the storefront partitioned reasonable? How about the density of logo and the comfort of pop? Can all kinds of characteristics of storefront leave good memories for consumers?

48. how to clear up and deal with backlogs?

49. how to sell short commodities?

As a consumer, how do you feel about the comfort of a store by means of vision, hearing, smell, touch and taste?

50. has the daily system check been done?

Is there a "store map" showing the customer's entry point?

Is there a "commodity composition map" (the fundamental point of customer choice) that is rooted in customer interests?

Do you have "POP" (the strategic point of customer payment) for commodity value?