Lingerie Terminal Store Design Skills

In design and decoration, we should not only reflect the characteristics of the brand, but also express the brand's style, concept and humanistic concept to some extent. Terminal is a direct window to display underwear brand. It's all terminal marketing. platform 。 Therefore, terminal image building is the first step of terminal marketing.

1) terminal display cabinets. The quality of terminal display cabinet is related to consumers' impression of the brand. First of all, the color and shape of the product display cabinet should be coordinated with the brand concept; secondly, it can better foil and render products; third, it is important to keep up with the trend and not be out of date.

2) Fitting Room 。 The fitting room is not big but fine. When you feel a brand, you need to try on its product. The time you stay in the fitting room will be the key for consumers to make decisions. As a result, the planning of the fitting room should be well ventilated and clean, and there should be some places for hanging clothes and some makeup for women. There is also a "guiding plan" for underwear wear. The color and lighting of the walls are also important, so that women can feel warm, just like in their own rooms.

3) cashier's desk. It is an important part of the whole shopping space. It is important to coordinate and complement each other with display cabinets, playing a role of decorating stores and standardizing. On the other hand, it can store data and facilitate checkout.

4) lighting 。 How to attract women's eyeballs? How to better please them? Keep them. "Good lighting" has been listed as one of the most important environmental factors by consumers. 75% of consumers think that the lighting of stores is very important and will directly affect their buying behavior. In particular, like underwear, such a special personal consumption product, most women purchase mainly by feeling, and the impact of light on them is even more prominent.

Lighting is divided into smallpox, showcase, light box, showcase, fitting room, lamp mould and so on. It mainly plays the role of playing up the product and rendering the atmosphere of the store. In order to maximize the role of lighting, we must take into account the style of display and the style of decoration design of underwear products, not only pursue the orderly arrangement and unique shape of lamps, but also emphasize that there are plenty of direct light (with beautiful spotlights) in places with objects (including goods display and image painting drawings). Where there is no display, indirect light sources are used, thus making use of the density and change of light to make the level of the store more diversified, the sense of space is stronger, and the shopping atmosphere is thicker.