Pricing Skills Of Clothing Online Store

The more popular method of selling at the same price is to sell at the same price in separate cabinets. For example, some small shops open special counters for 1 yuan, 10 yuan, 50 yuan and 100 yuan.

Price segmentation is a kind of Psychological strategy 。 Using this technique in pricing can cause the buyer's psychological sense of price cheapness. Price segmentation includes the following two forms:

(1) quote in smaller units.

(2) compare the prices of smaller units of goods.

The super high price method means that when the new goods are put into the market, the price is set much higher than the cost, so that the enterprise can obtain a lot of profits in the short term, and then adjust the price according to the changes of the market situation.

This strategy is to set the price of the product as low as possible, so that new products can be quickly accepted by consumers and take the lead in the market.

For a manufacturing enterprise, the Price If it is set at a very low level, we should first open up the market, occupy the market, and then expand production and reduce production costs. For commercial enterprises, try to lower the sales price of goods. Although the sales profit of a single commodity is relatively small, but the sales increase, the total business profit will be more.

When applying the method of low price, we should pay attention to the following: high-end goods should be used with caution; consumers who pursue high consumption should be cautious.

Security pricing is usually made by cost plus normal profit. For example, the cost of a pair of jeans is 80 yuan. According to the general profit level of the clothing industry, it is expected that each pair of jeans can make a profit of 20 yuan. Then, the safety price of this pair of jeans is 100 yuan. Safety pricing, price is suitable.

This kind of goods wholesale price It is a price that can stimulate consumers' desire to buy. Although the non integer price is close to the integer price, it gives consumers different psychological information.

For high-end goods, durable goods, etc., we should adopt integer pricing strategy to give customers a feeling of "one cent, one cent", so as to establish the image of goods.

According to the survey, the frequency of figures used in commodity pricing is 5, 8, 0, 3, 6, 9, 2, 4, 7 and 1. This is not accidental, the root is the role of consumer psychology. Figures with arc lines, such as 5 and 8, are more exciting than those without arcs and are easy to be accepted by customers; while numbers without arc lines, such as l, 7, 4, are not very popular.

The digital application of price should be combined with the national conditions of our country. Many people like the number "8" and think it will bring them good fortune to get rich; the word "4" is taboo because it is homonymous with "death"; the word "7" is generally not comfortable; the word "6" is more popular because the Chinese people have the saying of "six six big Shun".

First price, then commodity, remember to look at the customer's money bag pricing.

Good adjustment is like lubricating oil, which can make the best-selling, flat selling and unsalable goods unimpeded.

Many commodities in the market circulation has formed a known basic price, this kind of commodity generally should not be easily increased.

In China, each box of matches costs 2 points, which has been stable for more than 20 years. In 1984, matches in Hunan Province rose to 3 cents per box. For a period of time, local consumers preferred to buy small boxes of travel matches with 2 cents a box rather than local matches. However, if the production cost of goods is too high and the price cannot be increased, some flexible measures can be taken. Such as reducing the use of materials, reducing the weight, such as making popsicles a little smaller, loading a few matches less. Smart businesses are good at changing in the same way.

One day, located at the gate of the Xinhua leather shoes company on Yanping North Road, the "no two price" signboard was hung. At that time, Yanping North Road was too risky. At that time, the price of Beilu was increased by two times. Soon after the implementation of "no two price" in Xinhua leather shoes company, many customers were very fond of its shoes, but they always felt that they had lost money by paying according to the price, so that many business transactions that they saw were closed down. The company's boss thought that "customers will compare several brands, and then" Xinhua "again, so he decided to stay up for a while. As expected, after a short period of time, Xinhua company was full of people. Many customers go to shops where they can bargain. After discount, the price of leather shoes is still higher than that of Xinhua leather shoes company, so customers come back to visit them one after another.