To Improve The Transaction Rate, We Need To Understand Different Consumer Psychology

Every day, the clothing guide will welcome different customers, and each customer has its own personality couture If you want to do a good job in sales, you must first understand the differences Consumer psychology In the process of marketing, the success rate will be significantly improved.

1. absent-minded consumer

Consumption characteristics: When shopping, you can wander around and look around.

Solution: Stimulate TA to complete the order through preferential promises.

2. High demand consumers

Consumption characteristics: only buy the most fashionable styles, top brands, and the latest technology products. Such consumers only buy the best, dare to show off and don't mind making friends jealous;

Breaking the law: let the TA see the latest products as they like, and have the promise of "discount after the total order reaches XXX amount" to increase the consumption amount of TA.

3. Deliberate consumers

Consumption characteristics: shop around, such consumers always think twice before acting;

Breaking the law: give positive reinforcement in the process of shopping.

4. Consumers who like saving

Consumption characteristics: more emphasis is placed on how much money is saved than on how much things are needed, nor on minor defects or depreciation of goods.

Solution: make it easier for TAs to see the products for clearance sale.

5. Orderly consumers

Consumption characteristics: when shopping, the goal is clear, and you don't want to be disturbed by promotional information.

Solution: give shopping guidance information to help TA people find what they want faster and recommend some suitable products at the same time.

6. Anxious consumers

Consumption characteristics: find what you want to buy immediately, or change to another shop; I don't like spending time shopping. If I don't find it soon, I will change my shop.

Solution: quickly use the same kind of preferential products they have seen to attract them.