Long Ai Knitting: Great Wisdom Of Small Flat Collar

"Although Flat knitting machine Collars are used as garment accessories, but they also need quality and many popular elements. " Qian Longfa said.

"Creating an international green flat knitting collar product brand" was the original intention of Qianlong Hair and Longai Knitting from the beginning. Through the introduction of a series of high-end flat machine collar products, Longai Knitting has gained a reputation in the industry while increasing the added value of the products, making "Longai Knitting" an important benchmark for buyers to measure the flat machine collar products of domestic T-shirts.

"In my heart," Long'ai Knitting "is not only a supplier of rib flat knitting collar, but also a brand supplier." In the case of Qian Longfa, the general manager of Shaoxing Long'ai Knitting Co., Ltd., people can not only find the entrepreneurial passion of tough entrepreneurs who dare to pursue dreams and try, but also see the low-key and introverted characteristics of Anhui small and medium-sized entrepreneurs.

From 2006 to now, the production line of Longai Knitting has experienced a transformation from low-end to high-end, and to fashion extension.

　　 High profile target Pragmatism

At that time, Qian Longfa, who was engaged in the production and research and development of flat knitting machines, still had the tenacity of entrepreneurs and the entrepreneurial spirit of Huizhou merchants. His goal was to create a brand and make products high-end. The principle of "vision is far away, action is at the foot" has enabled Qian Longfa and his team to embark on the entrepreneurial road with steadfastness and diligence, and combine with their own lofty ambitions to build a new textile enterprise.

Qian Longfa once thought that rib flat collar was an auxiliary material and should be sold at a low price. But when a foreign businessman asked him to process a high-quality rib flat machine collar, he got inspiration from it: for some major clothing brands, details determine quality. They not only attach importance to appearance, but also attach importance to details of accessories. The high-end rib flat collar market was basically blank at that time, so Qian Longfa quickly adjusted its direction, equipped professional design and development personnel, made a big fuss on the quality of rib flat collar, developed the original single yarn material into a variety of yarn flat collar, and also helped customers design patterns, The company's tenacity and pursuit of perfection are reflected in its products.

"At present, the gap between some domestic clothing brands' attention to rib flat collar and that of international brands is getting smaller and smaller. The design teams of international brands are more careful about the selection and matching of rib flat collar, and have more strict control over the quality standards of rib flat collar. However, with the development of local clothing brands becoming mature, the demand for personalized rib flat collar has become a general trend. High end and customized lining will not only belong to foreign brands, but will also become a new requirement for the upstream of local clothing. " Qian Longfa said.

Up to now, Long'ai knitting mainly focuses on 16 needle flat machine collar series, and then gradually changes to 18 needle flat machine collar and jacquard flat machine collar series. At the same time, the company has 12 processing plants all over the country, breaking up into parts, and also has many production equipment and post-processing equipment.

　　 High end Opportunities

Since 2012, Longai Knitting has started to shift to rib flat machine collar fabrics and special processes with high technology content. Ordinary flat machine collars generally cost 1-2 yuan each, but high-end rib flat machine collar fabrics cost 3-5 yuan each. "We have benefited from this transformation. The current situation makes us more determined to take the road of transformation and upgrading, and further improve the added value of products." Qian Longfa talked about his ideological transformation.

In 2013, Qian Longfa began to implement the transformation and upgrading strategy for the enterprise, committed to the development and research of men's and women's rib flat collar, avoided the traditional route, vigorously explored both domestic and foreign markets, and greatly increased the R&D and design team. Today's Long'ai Knitting Company has focused on high-end men's and women's wear flat machine collars, such as fine needle series, jacquard series, etc. Its flat machine collars of different styles have greatly enriched and met the market demand for high-end men's and women's wear flat machine collars in China, and become the preferred lining for many well-known clothing brands.

In order to stand out from many competitors, Qian Longfa set up a professional research and development team a few years ago to develop different flat knitting products according to the international and domestic trends, and release the standard flat knitting rib production process.

Although the international market situation is not clear in recent years, in Qian Longfa's eyes, this cake is still promising. It is reported that Longai Knitting has maintained a cooperative relationship with well-known domestic textile import and export companies, and its annual export volume has remained around 6 million dollars in recent years. On the contrary, the cultural differences between China and foreign countries have caused great differences in the selection of rib flat collar by domestic and foreign customers. It would be an adventure to change the company's business philosophy without a lot of market research and foreshadowing. " Qian Longfa calmly analyzed.

A few years ago, most of the customers of "Longai Knitting" came from the Middle East. As the financial crisis hit, the company decided to open up new markets. On the one hand, they set up a network search and communication bridge for foreign buyers through e-commerce platforms; On the other hand, take the initiative to inform online customers to conduct on-site contact or investigation, transforming "virtual" into "reality". Today, the foreign investment structure of "Longai Knitting" is changing from Indian and Middle Eastern merchants to high-end customers in Europe and the United States.