Viewpoint: Increasing Brand Building And Platform Building

As for local brand building, the general manager of Zhuzhou Hui Mei International, Gu Xun, uses the relationship between "name" and "profit" to make a metaphor. The brand is "name" and the brand is sung, so as to achieve "fame and gain".

He revealed that China's clothing brand Publishing Center (Zhuzhou little egg) will be completed next year, when Zhuzhou brand can compete with international brands to narrow the gap and learn to learn from the international brand building mode, and quickly cultivate local brands.

Xu Kang, chairman of Zhongfu Shang Ding, once built a fashion brand in Zhejiang and Shanghai, is an expert in brand building.

He believes that the brand of local clothing in Zhuzhou is lacking in benchmarking and methods, and the two is lack of confidence and structure.

If Zhuzhou can produce famous brands, there are a lot of short plates now. In terms of production, a slightly better brand shirt must be processed in Guangzhou, and the processing cost will be as high as 150 yuan. If Zhuzhou can improve the level of garment processing, the benefits in this area will be considerable.

Only when we strengthen the strength related to brands can we bring the customized business of high-end clothing to Zhuzhou and gradually expand the industry.

As the only invited member of this symposium.

The representative, Liu Li, chairman of the garment manufacturing company, pointed out the common problems and puzzles faced by local enterprises in brand building: first, lack of motivation and weak sense of direction; two, the weak ability of independent research and development and plagiarism; three, the construction of VI (visual identity system) was ignored.

All these restrict the development space of production enterprises.

Hesheng has realized these problems, and has been practicing internal strength in recent years.

Under the circumstances, invest a lot of money and energy in product R & D design, and concentrate on building brand.

Next year, Ho Sheng clothing sales target is 320 million yuan.

Chairman of new high culture media

He feels that his duty and mission are "showing the beauty of the clothing of Lu Song". He is willing to work hand in hand with the Zhuzhou dome to create a training base for Chinese models to enhance the brand effect of the garments.

Yang Xiaowen, chairman of Jiyang culture and media, believed that the brand should be well managed, maintain a momentum and dare to practice.

The Zhuzhou staff University (Industrial School) started its clothing industry in 1980 and has made a lot of contributions to the training of dress talents. The teacher of the Department of clothing, Mr. Liu Qiong and the senior designer Bao Huiting, who returned from France, talked about their views on costume design and development at the forum. "Lu Song does not need designers at all, and even even the print masters can not be invited". This situation is worrying, because the clothing enterprises lack brand awareness.

It is suggested that the atmosphere of dress capital should be created through fashion designer competition and fashion week, so that clothing enterprises can gradually taste the sweetness of brand building.

Huang Yongzhong, President of the clothing association of Lu Song, agrees with the importance of brand building. The clothing industry must keep pace with the market changes and take into account the growth of people's consumption level and the enhancement of aesthetic orientation. They can't stay at the cheap and affordable level. It is said that there are people in Hunan who are in the sales of 10 billion clothing companies as designers. Can they attract such people to Zhuzhou?