AOKANG Hand In Hand Alibaba: O2O Field Cooperation Test Water Mobile Payment

A few days ago, AOKANG also joined the tide of mobile payment.

At the beginning of this year,

AOKANG shoe Limited by Share Ltd has signed a contract with Alibaba, and the two sides have cooperated in the field of O2O: since March 20th, AOKANG brand AOKANG, Kanglong, red Firebird, beautiful beauty and Wanli Wade will be opened to more than 5000 stores in all parts of the country.

Wang Lijuan, general manager of Alipay O2O business department, said yesterday that AOKANG is the first shoe making enterprise in China to realize online payment business nationwide.

Thanks to this great good news, AOKANG International (603001) strong trading yesterday.

Last year, "double eleven" and in January this year, Yintai department stores and all convenience stores have launched Alipay payment business.

At the scene of the signing ceremony of the strategic cooperation between AOKANG and Alibaba, Wang Zhenquan, President of Zhejiang AOKANG shoe industry Limited by Share Ltd, personally experienced online payment service in the shop.

Wang Zhenquan opened the phone.

"APP.

After entering the main page, click the "face to face" interface on the upper right corner to make payment. Choose "bar code payment" and show your cell phone to allow the cashier to scan with a bar code gun, and pay 999 yuan.

It took less than 30 seconds before and after.

In addition, customers can choose to pay for the two-dimensional code.

After customers choose to buy leather shoes, the cashier can produce the corresponding two-dimensional code in the next few seconds on the cash register screen.

The customer opens the Alipay wallet and completes the two-dimensional code recognition through the "sweep" of the upper left corner, so that the amount of pactions displayed on the page can be paid.

This fast mobile payment method is becoming a powerful tool for traditional business layout O2O.

Wang Zhenquan told reporters that compared to the consumption of Alipay UnionPay card, if you pay with Alipay, the discount points paid to the Alibaba will be much lower than those paid to the UnionPay, and for consumers, they can enjoy various benefits such as integral rebates offered by Alibaba.

It has been revealed that during the month from March 20th to April 19th, shopping in AOKANG's more than 5000 stores was paid with Alipay, enjoying a special benefit from AOKANG to 20 percent off and Alipay to pay 40 yuan for consumers.

For example, when consumers choose a pair of AOKANG shoes with a price of 500 yuan, they only need to pay 360 yuan.

According to the O2O cooperation framework agreement, the strategic cooperation between AOKANG group and Alipay includes mobile payment, membership management, online marketing, data analysis and so on.

According to sources, last year, AOKANG electricity supplier sold more than 400 million yuan, a substantial increase over the 245 million yuan in 2012. "It is estimated that the target of AOKANG business is more than 800 million yuan this year."

Alipay O2O

Wang Lijuan said that for AOKANG and other traditional retail enterprises, the value of mobile payment is not just increasing the payment channel of a paction, but also enhancing the shopping experience of users' physical stores, and providing more powerful support for businesses to promote O2O marketing strategy.