The 2014 Underwear Industry In China Will Leave A Legacy In The Future.

2014 is just a drop in the ocean of human history, but in the underwear industry of China, it is a year of surging clouds and surging clouds.

What underwear events have happened this year are destined to leave a deep impression on the history of Chinese underwear, and which will profoundly change the future of underwear?

First, Chinese underwear, the first city beauty, listed in Hongkong.

The rising beauty of city beauty has taken the lead this year, winning the spotlight of the major media of Chinese underwear, and making all the old brand underwear fade.

Why? Just because she was flying against the wind, she successfully listed in Hongkong, setting up a new capital record of pure underwear brand.

Because the underwear that has been listed before is not exported or borrowed, otherwise it is originally Hongkong and overseas. Therefore, the urban beauty is the real first stock of Chinese underwear enterprises, and there should be no ambiguity.

The urban beauty who is not high-end nor has long been listed in the new and fast chain mode. Her success is worth respectful, her experience is worth learning, and her future trend is worth considering.

Two, no steel ring underwear thriving, shaking traditional underwear pattern.

If you want to ask the hottest underwear keywords in 2014, it must be "no steel ring underwear".

With the gradual maturity of the technology of mold and cup molding, a more healthy and comfortable underwear without steel ring has sprung up.

Audrey Doli, Ai Mengyi, the first secret, the charm curve, and countless other steel ring underwear were joined together to make the Chinese underwear industry in 2014 not wonderful, and no steel ring underwear emerged vigorously, which has shaken the traditional underwear pattern.

Three. Is there ever a fierce competition for underwear foam?

Sponge underwear is the favorite of women's underwear because of its lightness and elasticity.

Now you suddenly say that you have been wearing toxic underwear for decades? Do you think it will cause breast cancer for a long time? In recent years, the incidence of breast cancer is rising in China.

Some TV stations also started to talk about persuasion.

Is everything true? Sponge is poisonous and continues to produce. It is a businessman's conscience. Sponges are non-toxic and non vilified underwear enterprises deliberately purify, and intentionally release materials to beat their opponents to win the market for themselves.

It is preliminarily judged that the sponge itself is indeed a petrochemical product, but it does not burn and volatilize under normal conditions, nor is it toxic.

But the sponge's water absorption characteristic is destined to wear sponge bra for a long time, which will surely accumulate bacteria and garbage.

So wearing a sponge bra is no problem, but it should be changed regularly and pay attention to safety.

At the same time, the development of non sponge underwear is also a positive exploration.

It is hoped that authoritative experts and organizations will give final conclusions to the underwear consumers.

Four, the dispute over the trademark rights of AI Dai underwear is becoming increasingly fierce.

In this year's Shenzhen international brand underwear exhibition, three AI Dai, AI Dai and Dai Dai underwear brands appear at the same time. All professional spectators are all in a fog. The underwear media is in an uproar.

There are different opinions about who is Li Kui and who is Li Gui.

Because of the great influence of AI Dai's brand, the intangible value of the name itself, the intricate interest entanglement in this competition, and the misunderstanding of the trademark registration law, the confusion of China's numerous underwear people, especially the three major operators, has been perplexed.

It is said that this matter has entered the legal process, so the editor of the underwear cloud network is not easy to speak, hoping that the law will give a fair decision.

This has also led to the importance of trademark registration and the protection mechanism.

Five, midrib LACA underwear direct sale mode is suspected of pyramid selling.

In the 90s of last century, multi-level marketing, also known as pyramid selling, was prevalent in China, causing great social problems.

After the government banned it, even direct selling was under the close supervision of the government.

In recent years, pyramid schemes have been revival in some provinces, especially in Guangxi province.

There are many opinions on whether LACA underwear is a pyramid selling medium, and all kinds of voices of criticism are pervading the Internet.

Some TV stations also made a thorough investigation of the matter and ended up in the end.

Underwear is a close fitting thing, health and comfort is precious. As a healthy brand or luxury brand, selling more expensive prices is normal, but the process of buying and selling is selling the product itself or pulling the rat's head. It is the root criterion to judge whether a direct sale mode is illegal pyramid selling.

We do not comment on the lack of professional foundation for editing underwear Network and insufficient information on hand.

It is hoped that the official and opponents of the midrib LACA underwear will be able to find a peaceful solution to the problem.

Six, Japanese AV star Sora Aoi endorsed Xian Yi Dai underwear.

AV has always been a sensitive taboo topic.

The so-called "the more taboo, the happier", AV has also won countless men's favorite.

Japan's AV is the best in the world, and Sora Aoi is a famous star in Japan's AV.

In AV, how sexy the chest is is an important index, which is seamlessly connected with underwear.

The listing of the fairy Yi Dai underwear, the use of this logical link, to carry out the hype of events, it is wonderful.

To a certain extent, it can match the magic of that year, A Duo KE magic glue storm.

As the country needs to develop positive energy, Sora Aoi's design of selling underwear has been artificially suppressed.

Hu Chuanhui, editor in chief of the underwear cloud network and planner, thinks that how to use the publicity wave and how to pfer Sora Aoi's male audience to female consumers is still a long way to go.

Seven, the second line underwear brand black horse - Olivia dolly pioneered "month care, month health" wearable mode.

The concept of "month care, month health", combined with the latest scientific and technological health care fabrics and human body medicine, aesthetics, fat science, and human body, has developed a new era of healthy underwear. According to the three stages of female physiological cycle, three series of AI beauty (beauty care) series have been developed according to the physiological cycle of women: keeping youth, keeping beautiful, making women more graceful and more plump; AI free (decompression) series: Zero binding, zero scratch, extreme tolerance, reducing breast distension in female physiology, giving chest free breathing space; AI curve (Mei Su) series: deep V is ready, easy to shape, so that women's S line is more sexy. Audrey Doli health underwear was first put forward in the industry.

The golden model for women to form a monthly cycle and fully care for women's health meets the requirements of women for "monthly care and monthly health".

2014 is about to be a history.

2015 is coming soon.

Let's review this year's underwear memorabilia and draw more guidance and guidance for future development.

At the same time, our underwear people also need to open up a new page of mentality, throw away the burden and open the future of underwear dream.