Yichang China World Trade Center Creates Multidimensional Experience Consumption Carnival Selling 94 Million 660 Thousand Yuan

On December 13th (Saturday), there was a reputation for "Shopping Festival in West Hubei".

The VIP thank you meeting was held as scheduled. It sold 94 million 660 thousand yuan a day, 23 million 600 thousand yuan higher than the previous 71 million yuan, a 33% increase. It contributed a splendid consumption Carnival and Thanksgiving feast to nearly 200 thousand customers. It also made more customers of Jingjing and "West Hubei" feel the uniqueness and shock of China World Trade Center in Yichang.

According to the introduction, International Trade Building or Cetra Building, Yichang shopping center, China World Trade Center Hotel and surrounding parking lots were parked nearly 10000 vehicles on the same day. The license plate shows nearly 3 of the vehicles come from the surrounding cities.

China World Trade Center sold 7 floors from the first floor to the six floor, and sold over 10 million brands. Estee Lauder, Zhou Dafu, and other 10 brands sold millions of products on the same day. The sales of 30 brands such as Cox, Tun Nu, Fei Zi, Ou Shi Li and C31R were between 600 thousand and 1 million.

When the national retail industry encountered "cold winter", such performance was undoubtedly very eye-catching. How did China World Trade Center do it?

Discount no bottom line, dare to compare with the electricity supplier

Thanks to this meeting, China World Trade Center has adopted the most direct way of Discount: discount, supplemented by a variety of profit giving forms such as full coupons and so on, which is closely related to the theme of "no bottom line and no profit limit".

After 1000 fold, 200 of the top quality clothes are sold, 800 of the popular brands are sold to 170, as well as the combination of pre paid large banknotes, bank cards and shopping cards.

"I bought 2200 of the boots, 60 percent off 880 of the counters, 4% off of the cashiers, and 845 of them. WeChat made an appointment of 50 yuan for the red envelopes, 100 yuan for the large bills, and 100 for the credit cards. Actually, it only got less than 600, and the final discount was less than 70 percent off, which was much cheaper than the Internet!" Ms. Chen from Jingmen took an active account.

In the whole activity, China World Trade Center sent 500 thousand yuan red packets, 5 million yuan shopping cards, and 20 banks sent out 200 thousand yuan China World Trade Center prepaid card.

Startled customers are enjoying a steady flow of customers. Customers are patronizing all day long.

"You can try it on in China World Trade Center, and you can guarantee it."

It's cheaper than the Internet. We bought all the new clothes for the whole family and saved more than half of the money! "Mr. Zhang's general mobilization for the elderly and the whole family in Yidu.

It is understood that the input not only includes the whole museum merchandise, but also includes nearly 30 restaurants in China World Trade Center, as well as children's amusement, hairdressing, hairdressing and other experience formats.

Just entering the first floor of China World Trade Center, the coolus ice cream, Paparo Siti bread, the West tree puff dessert, and the light dining of Taiwan rice octopus balls, Hui Fang Fang and Korean fresh squeezed juice have all launched a big discount, so that many "eat goods" are overjoyed.

More than a dozen theme restaurants on the 789 floor are "half price".

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Tough and unruly, five star service entertaining guests.

Although it is the sixth time to hold the VIP thank you meeting, China World Trade Center still dare not have the slightest slack, adhere to the comprehensive preparations, the whole system guarantee, the whole group linkage, and strive to create a safe, orderly, happy and complete "Thanksgiving Day".

Warm tea break is one of the signboards of China World Trade Center VIP thank you club. Its high quality, good taste and variety are the new highlights this year.

The complimentary meals on that day include dozens of fine cakes, seasonal fruits, snacks and drinks. All cakes are either served by the famous chef of the China World Trade Center hotel or provided by the new light catering. After careful design and packaging, the tea breaks take place in front of the customers in the quality of the star hotels. 70 staff members replenish it in a timely manner. From the open door to the end of the business, the tea value of about 200000 yuan is consumed and the most of the calendar year has been consumed.

On the same day, more than 800 expert service stars from all parts of the country gathered in China World Trade Center to catch up with all the floors, categories and brands in China World Trade Center.

China World Trade Center has also composed a support group of more than 1000 people from the group's stores and stores, and more than 100 public security, traffic police, special police officers are invited to maintain internal and external order. Yichang mobile, China Unicom and other partners have also sent mobile communication vehicle support to jointly escort the group.

Before the event, China World Trade Center also purchased hundreds of "charging treasure" for free rental, and launched a number of services such as free storage, free courier, free parking for foreign customers and many other services, which were welcomed and praised by many customers.

On the same day, the magnificent Christmas Castle scene in front of China World Trade Center attracted many customers to take pictures. The parade of "Nutcracker" was pleasurable in the shop, and the sprouting little wooden horse on the first floor became the children's favorite.

The head of China World Trade Center said that after the 7.10 catastrophic floods in China World Trade Center, the VIP VIP always gave up and gave the firm support. It was very moving.

This year, China World Trade Center will create "China World Trade Center Thanksgiving Day" with the most preferential and far exceeding special service in the whole province. It is to let China World Trade Center's gratitude and blessings go directly to every VIP's heart.

The director also expressed his thanks to the public security, fire protection, traffic police, urban management, mobile, Unicom and other departments and enterprises.

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Innovation does not follow, new play brings different experience.

This year

Besides, China World Trade Center has introduced more new ways of playing. Besides offering super privileges and respecting courtesy, it also gives people a joyful and fresh experience.

60 young, beautiful rabbit girls from universities are making a lot of eye candy for many customers.

On the same day, Korean designers and European models joined the team.

"WeChat grabbing red envelopes" is also a major innovation. 10000 invitations have been "robbed" in a few days.

And the "Chairman's on-site cheer" has made many customers feel happy.

At 8:30 in the evening, China World Trade Center radio suddenly shouted, "in order to thank the distinguished guests of VIP, China World Trade Center's chairman specially designated the women's shoes on the basis of the original discount, and then made an hour of 4% off!" the "good news" broke out and the people rushed to China World Trade Center's two floor women's shoes area. Thousands of square meters of shoe area suddenly became the "spring pport waiting place".

Expert comment: Thank you for your successful endorsement for China World Trade Center pformation

Yichang City Commerce Bureau experts said that under the prosperity of electricity providers, China World Trade Center VIP appreciation will achieve a huge increase in passenger traffic and sales volume. It is very difficult. On the surface, it is the introduction of competitive discounts and publicity and promotion in enterprises. In essence, it is the result of China World Trade Center's adjustment and pformation.

He said that in recent years, China World Trade Center has caught the trend of consumption from "shopping for shopping" to "shopping because of shopping", abandoning the traditional display and sales of commodities, boldly extending to the food and drink, and combining various commercial elements such as shopping, dining, entertainment and leisure to create diverse experience space.

The focus of attention shifted to younger, fashionable fashion brands and brand collection shops, forming a good pattern of "big cards and tide cards coexistence, classics and trends". In service, China World Trade Center has built the largest maternal and infant room and customer service center in Western Hubei, providing high-speed WIFI, intelligent inquiry, self-service and other technology equipment, layout more restaurants and other experience formats, complying with the socialized and entertainment oriented consumption change direction; in operation, China World Trade Center dares to compare with the electricity supplier, let customers at low prices, attract customers with "landscaping" and "create Festival", and continue to return to the essence of commercial retail.

The expert said that the adjustment and pformation of China World Trade Center has strong implications for other retail enterprises in our city.