Dangdang Power, Two New Situations

At 2 p.m. yesterday, Mr. Zhao, a resident of Chengdu, who lives in Jinniu District, Chengdu, received a phone call from his wife and asked him to spare time to go shopping in the supermarket.

Mr. Zhao is busy with his work. It takes two hours to go to the supermarket.

It is often not cost-effective.

At the suggestion of his colleagues, Mr. Zhao opened Dangdang and entered the brand of milk powder that children often drank. He found that the price of milk powder was much cheaper than that of supermarkets, and even surprised Mr. Zhao that he could receive home delivery milk powder in second days.

"Don't waste time on the road, and save money."

Reporter survey found that in Chengdu, such as Mr. Zhao so choose to purchase more and more people in the Dangdang department stores, in addition to saving time and saving pportation costs, the main reason is that Dangdang has achieved "next day" service in Chengdu and most of the surrounding areas, so that Chengdu residents can shop at 24 hours online.

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It is understood that Dangdang's service in Chengdu and its surrounding areas has come from Dangdang's sinking strategy in the whole country.

Through the organic combination of warehousing and logistics and social distribution, Dangdang has completed the distribution of self operated department stores in 15 parts of Beijing, Wuxi, Guangzhou, Shenyang, Fuzhou, Ji'nan, Chengdu and Wuhan. Chengdu and Wuhan are the two largest areas with the largest volume. This also means that the next day's service has entered the mature stage of intensive farming.

Platform advertising online + self catering department sinks Dangdang business growth ushered in a new burst point

Double 12 attacks, under the competition of Tmall and Jingdong, the 15 year old book owner is going to sink through the platform's new advertising system and self operated department stores to enhance its internal and external advantages in business and users. It has created a powerful counterattack "the club", which is like a long arm and strong wings. It is an unstoppable welcome to the new business growth that is formed by platform advertising + self owned department stores.

Online platform new advertising system, high conversion rate detonating merchant passion

Throughout the domestic electricity market, from the attractiveness of the platform to merchants, apart from Tmall and Jingdong, Dangdang effect is accelerating the release, and even with the outbreak of platform advantage, super Jingdong, Tmall digging, allowing businesses to make more profits, while achieving the overall advertising revenue increase.

In November this year, Dangdang launched a new advertising system with effect.

And click on the effect of charging, add a wireless terminal including the through-train.

By making use of big data, the algorithm is more optimized and can help businesses achieve more accurate precision marketing results. The average ROI is 1:5, and some categories even reach 1:8.

Compared with the original CPD advertising, merchants' advertising investment and return have significantly increased. It is expected that the advertising of commercial customers will increase from 1:1 to 1:3.

Earnings data show that Dangdang active users in 2013 20 million 900 thousand, the industry only Tmall Jingdong.

It is understood that Dangdang platform business points and Tmall consistent, the rent is Tmall's 1/10-1/5.

The scale of the platform has been attracted by a large number of high quality merchants.

The second stage, the online advertising platform based on effect will further enhance business passion.

The proportion of advertising revenue will increase by more than 15%.

Day 100 self camp covers 15 warehouses nationwide, 80% high growth rate leads the industry.

Q3 financial data show that clothing, pregnant and infant, mother and child and mobile phones and other categories of popular marketing stimulus, the three quarter Dangdang third party department store grew faster, trading volume of 1 billion 740 million yuan, an increase of 80% over the same period, the growth rate exceeded the market.

In addition, Dangdang self operated department store realized 598 million yuan in revenue this quarter, an increase of 42%, which is nearly 5 times faster than that in the previous quarter.

In December, Dangdang self operated department stores realized the 3 warehouses from the past to 15 warehouses, such as Beijing, Wuhan and Chengdu, and the delivery speed of self operated department stores was the same as that of books.

It is reported that after effectively solving the problem of the last kilometre, the 100 million self-service day has already achieved profits for the first time by relying on the high quality passenger flow converted by books.

The reason why the slow growth of 100 per cent in the second half of 2013 is busy optimizing the category structure, improving quality management and preparing logistics.

Industry analysis, the effect of online advertising logo logo platform platform further mature, self-help hundred days to accelerate sinks to highlight Dangdang full category determination.

In the long run, the two landing measures for platform and self run will become a new burst point for Dangdang platform and self business growth.

When the 15 year golden signboard can be flat or even faster than the delivery speed of Jingdong, the virgin online shopping (mostly buying books) is dedicated to Dangdang users. What are the reasons for refusing to vote and share votes for Dangdang department stores? Especially through self built warehousing, multi storehouse distribution, and deep social logistics cooperation with SF, Dangdang has fully realized the sink of the channel, whether it is books or proprietary days, which can bring users no shopping experience of other electronic business platforms, just as the "sangchi" counterattack the "sangchi" rhythm.