Gucci CEO And Creative Director Leave Early Next Year

Gucci Kering, the world's third largest luxury group, owns Kering SA (KER.PA), announced on Friday that Gucci Patrizio CEO Patrizio di Marco and creative director Frida Giannini will leave the brand in early 2015.

Kering SA (KER.PA) shares opened lower at 1.34% on Friday, reporting 158 euros, followed by low volatility.

Patrizio di Marco will officially leave office in January 1, 2015, and will be replaced by Marco Bizzarri, President of Kering SA (KER.PA), luxury group, fashion fashion and leather goods department.

The Frida Giannini will be abdicated after the Milan Gucci fashion week at the end of February, displaying the Gucci 2015 autumn and winter series. Its successor will be announced later.

Patrizio di Marco is a love affair with Frida Giannini. The two started dating in 2009, and in March 2013, Frida Giannini gave birth to Patrizio di Marco's first daughter Greta.

Over the past two years, the luxury market has been in a depressed environment. Gucci, Gucci Vuitton, Louis Weedon, Herm, s, Hermes and Chanel Chanel and other global luxury brands have performed differently. Among them, Gucci Gucci has the worst performance, and sales in have been declining.

According to the end of last month, Kering SA (KER.PA) Kai Yun group released the three quarter earnings as of September 30, 2014, Gucci Gucci business showed no signs of improvement, sales fell 1.6% in the three quarter, from 864 million 800 thousand euros in the same period last year to 851 million euros, down 1.9% from the base, far less than analysts expected the 0.6% decline.

According to No Agency, a research firm, sales of Gucci Gucci brand have dropped for 5 consecutive quarters, and the three quarter of this year has declined compared with sales.

Analysts expressed disappointment at the poor performance of Gucci Gucci brand, saying that although the overall decline of the industry is the reason for its sales decline, the brand itself has a lot of problems, including lack of innovation, too many accessories, too much average price and rapid price increase. If we do not change strategy or introduce new talents, we will be eliminated.

Luca Solca, a leading analyst in the luxury goods industry and Exane BNP Paribas, said Gucci Gucci should learn from Hedi Slimane to bring about changes in Saint Laurent. "You can't always use the old logo, you need to break through innovation."

At present, Saint Laurent is the flagship brand of Kering SA (KER.PA), which is the fastest growing brand of Kai Yun group and even the whole industry. The controversial designer Hedi Slimane has been leading the double-digit growth of the brand after joining the brand. The three quarter revenue increased by 27.6%, an increase of 27.5% over the base.

The rapid growth of Bottega Veneta Bao butterfly family, the brand's three quarter revenue growth of 10.4%, an increase of 10.8% over the basis.

For the industry's lack of "innovation" accusation, Kering SA (KER.PA), a spokeswoman for Kai Yun group, told Reuters last month that the group is satisfied with the "high-end strategy" of Gucci Gucci.

As Asian sales slowed down or dropped, the two luxury goods Gucci Gucci and Louis Vuitton Louis Weedon announced in a high profile in 2013 "high-end strategy", which focused on products with higher prices and carried out the "go Logo" campaign.

According to Reuters statistics, over the past 4-5 years, Gucci Gucci has increased its total price by more than 40%, which has also prevented many consumers from evade. Most luxury goods will raise their prices about 2 times a year, with a price range of 5%-10%.

In addition, unlike Louis Vuitton Louis Weedon, Herm s Hermes, who constantly held exhibitions and moved the exhibition to China, Gucci Gucci rarely did similar marketing.

Jimmy Choo co-founder Tamara Mellon said Tom Ford left Gucci Gucci was missing some "special things". In 2004, Tom Ford and Domenico de were left after the Gucci Gucci era was ended. The two people not only brought Gucci back to life, but also made the brand one of the most famous and most profitable luxury goods.

Patrizio di Marco joined the Kering SA (KER.PA) predecessor PPR in 2001 and became chief executive officer of Bottega Veneta butterfly family, and was appointed chief executive officer of Gucci Gucci in 2009.

Frida Giannini started serving Gucci Gucci in 2002 and promoted to creative director in 2006.

Kering SA (KER.PA) board chairman and chief executive Fran Fran ois-Henri Pinault today's statement thanked two people for their contributions to the group and Gucci Gucci brand. He said it was very happy to cooperate with Fran Fran ois-Henri Pinault, and appreciated the outstanding achievements of the past 12 years and the creativity and enthusiasm for the Gucci perfusion.

Starting from the beginning of this year, Kering SA (KER.PA) Kai Yun group began to revolutionize the management of its 17 luxury brands.

In April, the group announced the two quarter earnings and announced the restructuring of the luxury sector. It set up two departments: luxury fashion and leather goods and luxury watches and jewelry to promote the growth of its brand.

The Department of luxury luxury clothing and leather goods covers BottegaVeneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella, brand and brand. The CEO of these brands needs to report to the chief executive of the Department.

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The chief executive of the Boucheron, Girard-Perregaux, JeanRichard, Pomellato, Dodo, and Qeelin brands under the jewellery department will report to the chief executive, Albert Bensoussan, the Department.

Gucci Gucci brand is independent of the above two departments, and Fran ois-Henri Pinault continues to serve as chairman of the Saint Laurent board to ensure that its unique personality is preserved and historically advanced in France.

The maintenance of housing status.

In October, Kering SA (KER.PA) Kai Yun group appointed a new brand helm for Bottega Veneta butterfly family, Brioni and Christopher Kane.

Marco Bizzarri, chief executive of Gucci Gucci, was appointed chief executive officer of Stella McCartney in 2005 and pferred to Bottega Veneta to become chief executive in January 2009.

He will report directly to Fran C ois-Henri Pinault when he takes office next January 1st.