"Red Shoe" Brand Launches Underwear Series With Dita Vantes

The famous shoe brand Christian Louboutin (

Recently, they have been playing cross-border.

Since the launch of nail polish Series in the autumn, it has recently announced the launch of a series of underwear with the famous stripper Von (Dita Von Teese).

Act as

Among the high-end brands, Christian Louboutin (Christian Louboutn) has always made women more beautiful as the main theme of the brand.

Striptease

With the popularity of the retro sexy image, it originally owns its own underwear product line. The two cross-border cooperation is extremely looking forward to.

It is reported that the price of the product ranges from 80 euro to 800 euro, and it is only sold online.

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Fashion designers may have heard of Zalora, which is a large fashion business platform.

Just over two years, Zalora's online business has achieved very great results.

Not only that, Zalora also launched offline offline Pop-up Store.

The slogan of its offline shop is "offline shop with online experience". This online and offline innovation mode has been very successful.

Recently, Zalora has launched an e-commerce business in Thailand to speed up the internationalization process.

The reporter understands: Recently, ZALORA has cooperated with Thailand fashion brands such as KEMISSARA, MILIN and MUNCHU's. At the same time, international famous brands such as MANGO, American Appral and Aldo will join their cooperation list.

ZALORA has invented a new fitting method for consumers who like to try on clothes, the virtual fitting room, which allows consumers to experience the effect of wearing clothes before buying them.

This new approach is to solve the problem of online shopping for clothes that are not good enough to determine whether it fits well, so as to maximize the reduction in return rate and increase sales, and also to improve customer satisfaction and increase repeat customers.

ZALORA sales growth this year must be more than 100%, ZALORA is not satisfied with this.

Recently, in order to enhance its popularity, ZALORA and LINE (a real-time chat software) have established partnerships to promote their brands to 5 million 800 thousand users of LINE.

In addition to continuously expanding online business, ZALORA recently opened a physical store in Singapore with the aim of establishing a physical store to better interact with consumers and let them know better how to improve customer shopping experience.

The entity's shop name is pop-up store, and Pop-up Store is very common in the overseas retail industry, especially in the fashion industry. It is defined as a new form of creative marketing mode combined with retail stores, which can be understood as a fashionable fashion store in the short run.

At present, many international luxury brands will choose these temporary stores in the fashion and sophisticated cities. The brand effect is matched with the "limited time" sales outlets, making Pop-up Store very popular in the industry.

Customers who enter Pop-up Store of Zalora can purchase goods in the store, but due to the small storage space, they can not display all Zalora products.

In this regard, Zalora also specially provided iPad with Zalora shopping app in Pop-up Store. Customers can immediately place an order online and enjoy a 10% discount for goods that are not stored in the store.

This new marketing mode has made the online retailing display a humanized way, enabling businessmen and customers to have direct contact opportunities, which will surely attract more consumers.

Reporters learned that Zalora was founded in 2012, and now has 2 million users. In October this year, Singapore opened the first 4000 square foot retail store in a very pedestrian street in Singapore.

Zalora's physical store has made a good combination with the online store. Consumers can experience goods and try on clothes in a physical store, and can also place orders in stores and deliver goods to customers' homes by Zalora.

Zalora is also an attempt of O2O and drainage for online stores.