Big Data Era: Single Product Management

In the era of big data, the retail industry must be able to focus on the needs of users in huge amounts of data, and constantly guide customers to consume. But for a long time, the dilemma of the department store enterprises is unable to achieve single product management. Now, the sales of department stores will not track the shopping habits of single products and consumers, and what clothes consumers have tried can not be recorded.

To make meticulous marketing, it is necessary to achieve a single product management similar to the electricity supplier, so this is also one of the main functions of tin dog network. According to Liu Sijun, in the middle of 2015, the dog will achieve the docking with the brand supplier's single product inventory, which will open up the single product system of the store.

However, in the actual operation process, department stores have to face multiple challenges to achieve single product management, and the most important problem is the degree of brand matching. At present, tin dog network is encouraging shopping guides to take pictures of store products in free time and upload them to the tin dog network.

　　 Liu Si Jun It is hoped that in the future, tin can make accurate customer data analysis, thereby helping enterprises to do further shelf management and commodity reconstruction. Relying on the advantages of more than 200 large and medium-sized shops throughout the country, DAC will integrate these members and establish a new membership system to achieve single product management. "Big business group itself has about 10000000 members, so long as we activate 1 million of them, we will have a firm foothold." Liu Sijun said.

What's more Price The formation of the depression. The entity store will introduce offline brand e-commerce channel products into the big commercial dog's virtual shelf, because no longer need to collect all kinds of traditional electronic business platform. Cost In this way, goods can also have more advantages than Tmall in terms of price, and the selling price is the same as that of Tmall. However, by giving consumers supermarket coupons and other covert ways, big businesses can make consumers get more substantial benefits than traditional electronic business platforms, popularly speaking, that is, price advantage.

Today, the big business group has built an ecosystem based on more than 200 large shops in the field of physical retailing, and its electricity supplier strategy is running at full draught.

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Liu Sijun is very sympathetic to the light application put forward by Baidu President Li Mingyuan. In the development of mobile Internet, it is confirmed that the network is in the mobile terminal, and is more inclined to the external APP of the mobile client. Although it is also a mobile client, it uses web pages, which is exactly the same with 51tiangou.com. The key is that this interactive client can push information to users, and users do not need to update and download new functions frequently.

"Consumers over the age of 30 have developed the habit of shopping in physical stores. The target customers are located in 20~30 years old young consumers. Their spending power will explode in the next few years, and shopping can only be fun to stick to them." Liu Sijun said.

For this reason, at present, tidog has launched many applications related to WeChat. When it was online, it had been bundled with WeChat's card bag, and the commodities of big business have also been synchronized to WeChat card packages, so consumers can realize inductive recovery. Customers can use WeChat to shake off the discount sale items around the big business mall, so that consumers can be interested and play the same way to businesses. In addition, the cooperation between the dog and WeChat is also reflected in the joint operation of WiFi in the shopping mall.

In terms of marketing, based on geographical location, the dog can also be initiated by the three person group and five person group among strangers to promote consumption. Customers use WeChat's sharing function to send them to friends' circle, accumulate a number of praise in a certain period of time, and offer discounts for customers at the scene. More experiential consumption will bring word of mouth, which will play a promotional role in the new brands of some brands.

Not only WeChat, but also the direct numbers of teal and Baidu are joining hands. Searching for the "tin dog" and "@" on Baidu can jump directly to the Internet. However, Liu Sijun's higher demand for himself is that he hopes that future customers will directly go to the shopping mall or counters in a shopping mall or a special counter in big business. And Baidu's photo scanning functions will soon be opened in tin dog, such as clothing, customers immediately know its brand and sales address.

Today, the big business group, which originally lacks Internet gene, is becoming Internet based. "All this is to make customers shopping on dogs." Liu Sijun said. For many problems of application cooperation mode, Liu Sijun laughed with a scorn of a geek, "we are not care."