Interpretation Of Regulations On Clothing Store Management

There are two kinds of walking routes for customers to shop, one is walking with eyes, the other is walking with purpose.

For the first type, the display and layout of the shop windows and water platforms should be seasonal and timely, and the lighting and color matching of the storehouse should be adjusted adaptively.

The display and layout of windows and water tables are divided into two categories: one is to arrange and display large color blocks according to different seasons, and the other is the temperature management of the day. According to the temperature changes of the day, the products of the display windows and water platforms are adjusted. For example, leather goods stores display products of brown, dark or warm colors when it is cold or rainy.

The second way is to attract consumers to enter the store by means of marketing cooperation such as cross industry cooperation and value-added services.

As mentioned in the case of WAL-MART free Valley shooting machine in Xingyuan Road, except for members of the Red Valley VIP, the customers of WAL-MART shopping can get free shooting games to get three basketball shooting money from the small ticket, so as to effectively increase the shop's entry quantity. Meanwhile, the shop also provides the replacement of the water and electricity gas fee, the public pportation card recharge and so on.

It has effectively increased the store's entry volume.

Different consumers have different personalities, emotions and habits, but no matter what type, consumers try to try products after entering the store mainly depend on two points, one is products, the two is salesmen's services.

Therefore, the key to improving the trial rate is to display and standardize employee service skills according to the characteristics of consumers.

After entering the store

Under the influence of the space, light source and color of the store, most of the cases will pay attention to the water table first, then walk to the right, and pay attention to the products on the right side.

The price and style of products displayed on the platform should be suitable for the needs of most local consumers. For example, the new or best selling items at the low end price in the supermarket intensive area, consumers will not be directly away from the shops because of the high price and the high price of products can not support the consumption.

So that consumers will stay to improve their stay time.

And standardize

Service skills, using guided processes and techniques to help customers try.

If Gu passenger station is in front of the belt locker, do not ask if there are any favorite items (customers have two choices, one is one, one is not, and the other is only 50% probability to choose). According to the customers' wear, they ask whether they like to automatically buckle or needle buckle (customers wear formal business clothes, recommend automatic button, plate buckle, wear jeans to recommend needle buttons or plate buttons), improve the probation probability of customers.