Guangzhou Hundred Pformation Community Life Hall Guangzhou Local Department Store Opens The Shop To Welcome The Challenge

After several years of continuous disruption, China's physical retailers seem to have lost their temper.

The negative news of closing stores and layoffs always comes around physical retailers.

However, in just a week, two stores in Guangzhou (Guang Bai, Xinguang) opened a new store. Carrefour was also low-key in Shanghai water test convenience store.

"Shops must also be opened while retail stores still need influence."

The industry believes that in the future, electricity providers and retail entities will achieve a reasonable balance.

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The world's retail giant WAL-MART China has responded to Yangcheng Evening News in response to layoff news: more than 20 middle management positions will be affected.

The reason is to adjust the structure and simplify the business process.

According to rough statistics, WAL-MART has closed 13 stores in China this year.

Shrouded in the shadow of the retail industry, so that the Chinese department store boss Wangfujing had to close shop decision recently, Wangfujing recently sold the 100% stake in Zhuzhou Wangfujing department store limited liability company on the Beijing equity exchange website, the listing price of 10 million 301 thousand and 100 yuan, which means that after the closure of Zhanjiang shop, it will lose another branch.

According to the performance of 72 listed companies in the Shen Wan retail industry, the growth rate of revenue and profit in the first three quarters of 2014 was the lowest in 10 years.

People in the retail industry say frankly that the huge impact of the supermarket comes from the electricity supplier, while the central anti-corruption efforts and young people's online shopping habits make the Department status awkward.

In the predicament of physical retailing, Baibai Baixin District Baixin square was reopened, and the upgrading shop was reopened on the 28 th of last month.

It has been revealed that the renewal rent is much higher than the original rent. However, Guang Bai still renewed the contract and invested heavily in redecorating and upgrading the brand.

Xinguang department store was stationed in Haizhuqu District, and for the first time tried the whole mode of leasing, and then received the new Haizhu capital.

Why can Guangzhou department store open two stores in the same week?

Huang Yongzhi, CEO of Guang Bai, pointed out that if we do not lose money, even if we only reach the profit and loss balance line, we must open it.

We must take care of the scale when we close the shop, otherwise we really have to finish it.

"Why does a hot brand give 25% of the royalty to Guang Bai, and only 10% of some department stores? That's because of our scale."

Huang Yongzhi told reporters that the pace of shop opening will not stop in the future. Next month, the new Daxin Kaiping store will open.

Wei Zhenjie, general manager of Guangzhou Xinguang commerce, also said that online shopping has highlighted the pride of experience. This is also a turning point for the department store industry. We should increase the proportion of catering, entertainment and other experience formats, and turn department stores into shopping centers.

At the same time, Tang Jianian, President of Carrefour China, said that the best retailing format in Europe is convenience stores.

Perhaps this is one of the factors of Carrefour's low-key convenience store in Shanghai.

Many people in the industry believe that the future development trend of retail industry will be concentrated in the direction of community formats and convenience stores.

The big shop in the city center must bear the experience of eating, drinking, playing and so on.

Canton hundred pformation to create shopping centers and communities

The 2014 quarter three quarter report shows that the operating income in the third quarter was 1 billion 503 million yuan, down 6 .17% compared with the same period last year, and has declined for third consecutive reporting periods.

The traditional department store is in urgent need of pformation. It is a consensus in the industry. Huang Yongzhi, a CEO company, believes that "there is still something to be done."

If you can't squeeze into the shopping center, you can build it yourself.

In the middle of this year, the area of the friendship store was reduced by 2/3. "Going to department stores" has become the orientation of shopping centers, and "department store shopping center" is the trick of department stores. "If you don't let me enter the shopping center, I will build a shopping center myself," an industry insider said.

"There is no clear boundary between the department stores and shopping centers in the future," Huang Yongzhi called the new business status "department store complex". The shelves of future department stores are open, and each brand is out of the traditional counters, which is similar to the European and American department stores.

At the same time, it introduces elements of experience, including restaurants, cinemas and so on.

In fact, there are already shadows of shopping centers in Guang Bai new town and new City store.

In the ten years since its opening, recently, the Guangzhou new hundred store has been pformed into a boutique department mainly based on wearable products, which has enhanced the demand for larger appliances and homes, and the brand and environment have improved.

Not only do you want to be a shopping center, but the supermarket is preparing for it.

WAL-MART has invested about 600 million yuan this year to build a shopping mall with an area of about 100 thousand square meters in the Xiangzhou District of Zhuhai. This is the first shopping center for WAL-MART to develop, build and manage in China, and is expected to open next year.

High end goods are not easy to do.

In the near future, the Liwan store has quietly launched the pformation, expanding the scope of the supermarket, and providing supporting products for the surrounding residents.

"Guang Bai will focus on the development of community life hall", Huang Yongzhi said, the entity department store "holding high-end expensive brand goods have been unable to go on", community store is the future entity business must compete.

At the same time, the community store is also an effective combination point of the entity department store and the electricity supplier.

Fresh electricity providers are suffering from the distribution network, "the mainland's cold chain car only 700."

A global supermarket chain's stakeholders believe that fresh delivery is difficult in the cold chain, which is an important bottleneck for the development of fresh electric business.

After the completion of the physical shop's location, residents can place their orders on the website, and the community store can distribute in the "last mile" range.