The Creativity Of Morellato&Sector Group CEO

Morellato& Sector is Italy's top fashion watch and jewelry group, and is also the world's leading watchmaker. Under the leadership of Group CEO Massimo Carraro, the group business is booming. The group not only relies on its own brand MORELLATO, SECTOR, PhilipWatch, chronostar, and Italy's largest jewelry and watch chain brand Bluespirit to consolidate its market position, but also operates other well-known authorized brands worldwide, including JustCavalli, John Galliano, Maserati and Trussardi.

MassimoCarraro's trip to China is to shoot miss Ma Su, the first spokesperson for the MORELLATO brand Greater China region. Massimo Carraro said that miss Ma Su is the first spokesperson for the establishment of the 84th anniversary China Greater China region. The opportunity for cooperation is that the two sides have the same understanding of "beauty": every woman has her own most beautiful side. Every woman should show her unique charm through excellent accessories. At the beginning of last year, at the charity event held by MORELLATO, the beauty of Ma Su's internal and external beauty was very much in line with the brand's concept and left a good impression on each other.

When asked about the intention of MORELLATO autumn and winter advertising blockbuster from originality to execution, Massimo Carraro said that the theme of this exhibition is "the messenger of love". Ma Su, the brand spokesperson, expresses not only the product itself, but also the "love", showing the idea that the MORELLATO brand has always advocated the integration of internal beauty and external beauty. And in order to fully express the value of MORELLATO brand and convey a unified brand idea, Massimo Carraro has made a special trip to the shooting team of the brand global autumn and winter commercials, from Spain to China, striving to convey the brand idea through the international top image fashion. Similarly, MORELLATO also intends to combine the brand features with Miss Ma Su's strengths, hoping to convey the profound idea of the brand through the influence and charm of miss Ma Su in Greater China.

Of course, MORELLATO's cooperation with Ma Su is not limited to advertising blockbuster. The main brand of autumn and winter this year is the ceramic jewelry named after Ma Su. Ballon Bleu de Cartier 。 Massimo Carraro Said: "this series of design inspiration comes from Venice, and the choice of ceramics is to show Italy's ceramic art, one is that we can experience the outstanding technology of MORELLATO brand." Massimo Carraro said that the design style of MORELLATO is not so much emphasis on tradition or modernity. Instead, it relies on the highly precise innovative technology of the watchmakers to perfect the integration of tradition and modernity manually. The inspiration of the brand has always come from the aesthetics of Renaissance and will be fresh. Fashion elements In addition, MORELLATO also used diamonds, pearls and other precious natural stones to match the materials such as fine steel and rose gold. Therefore, the style of design can be said to be the combination of classics and trends.

As the leading fashion accessories and wrist watch group in Europe, MORELLATO is developing steadily in the Chinese market. It is hoped that Chinese consumers will understand and appreciate MORELLATO's pure Italy culture and connotation through a wealth of product lines. Therefore, Massimo Carraro said that in addition to keeping the aesthetic and traditional crafts in Italy and spanmitting the same ideas across the world, the brand in the Chinese market is still looking for some unique and appropriate ways to express itself in the Chinese market. It is also out of consideration that Ma Su is invited to become the spokesperson of the Greater China region, hoping that this will enable Chinese consumers to understand the brand value of MORELLATO better. In fact, the brand has launched a series of products specially designed for Asia, especially the Chinese market. The styles, colors and proportions of these products will be more suitable for Chinese women's body and complexion and make them more attractive and attractive. Of course, Massimo Carraro also proudly tells us that the market response of these products is also very good. I hope this year's "Ma Su special edition ceramics series" and other new series will enable Chinese women to show their own beauty.