Huarun The Mixc: Shopping Center Is Not Convinced By Zheng Shui?

Zhengzhou Huarun the Mixc, which opened in April 19th this year, has a total construction scale of over 200 thousand. Its commercial hardware level is among the best in China, including Ole, supermarket, ice variety, ice cream, gold Parkson, Etro, Givenchy, Ports, APPLESTORE flagship store, China International Cinema (the Mixc two) and other international brands such as catering, entertainment, shopping and leisure. The world's largest toy and infant products retailer "Toys R" is also stationed in Zhengzhou with the Mixc for the first time.

The opening of the Mixc not only promoted the commercial level of the 27 business circles in Zhengzhou, but also brought its international brand portfolio and the mature shopping center management concept into practice. Zhengzhou It can be said that Zhengzhou is the first truly urban complex and international shopping center.

　　 The Mixc In the early days of opening up, many large brands on the first floor were not yet stationed, and the second phase of the cinema had not yet been formed, which was slightly inferior in popularity. In the past six months, the Mixc has been spared no effort in marketing activities, HelloKitty exhibition, Star Tours of several brands, using its own network platform to release information and interact with consumers. They all showed their intentions in marketing.

The Mixc's main store, the golden standard Parkson Department store, opened only 5 months after the official opening of the shopping centre. Jin Baisheng Located on the western side of the Mixc (1~5 level), from the perspective of brand entry, it is mainly a domestic second tier and international three line, which is complementary to the Mixc's own brand. However, the 1 phase of DHQ will be completed and upgraded this year. Upgrading of formats and promotion of brand richness will become obstacles to the development of golden Parkson in the future. In addition, the Denis David City, which will be opened in early 2015, seems to have no obvious competitiveness in the 27 business circles.

At the present stage, the Mixc lacks a format that can retain passenger flow (cinemas and KTV's planning is in the two stage). Its high-end brand needs a familiar period for consumers in Zhengzhou. With the opening of MCM in November 2nd, the opening of Etro in November 8th, and the opening of Versace in November 30th, the Mixc, the future high-end brand, will probably attract more high-end customers.

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In recent years, the introduction of well-known experts from the domestic textile industry as host of the project has led to the establishment of a leading international clean production system for inkjet printing with low energy consumption, high efficiency and environmental protection. Its products are cultural and creative digital home textiles and medium and high grade household textiles, including scarves, curtains, bedding products, sofa cushions, personalized pillows, etc.

Relevant responsible person said that the pleasure photo art home textile project first made important breakthroughs in technology. At present, the introduction of the world's most advanced high-speed digital inkjet printing system, pleasing the realization of digital high-speed inkjet printing. We have successfully developed a digital inkjet ink suitable for high-speed inkjet printing, which laid a good technical foundation for the industrialization of the project. The color fixing system was developed at room temperature, the fixation rate was increased by 10%~20%, the dye utilization rate was increased by more than 10%, and the steam consumption was more than 15%.

At the beginning of the project, pleasure has set its creative theme as the development of Binzhou's regional culture. For example, in developing and utilizing the cultural brand of "Sun Tzu's hometown", joyful designs include Sun Tzu's art of war scroll, Sun Tzu's art of war, silk paintings, silk books, silk scarves and other products. In addition to cultural subjects, the symbols of "four rings and five seas" and other representative symbols of Binzhou's urban construction, places of interest, and agricultural industry are printed on products.

The responsible person of pleasure said that designing and developing such products of Binzhou regional culture is not only focused on commodity sales and profits, but also has a positive role in promoting the overall image of Binzhou. Such as "Du Shoutian's scarf tickets" can be extended to all tourist attractions in Binzhou, and enhance the overall image of Binzhou attractions.