Future Retail Formats In The Eyes Of Practitioners: E-Business, Convenience Stores And Experiential Stores

Reason and sensibility are only my personal simple classification of retail stores.

Rationalism: apart from shelves, goods, shelves, commodities, shops have no other highlights, and every inch of space is fully utilized.

To put it simply, it is a selling product with a strong purpose.

Take convenience store supermarket as an example.

Kansei: apart from shelves and merchandise, shops everywhere reflect a culture, belonging to the brand culture of this shop. The atmosphere created by the whole shop will lead to many impulse consumption of consumers. Take Starbucks, UNIQLO and IKEA as an example.

The bookstore of Tai Koo Hui in Guangzhou is also one of the representativeness.

Perceptual atmosphere creates a way of consumption.

Big supermarkets will disappear, dealers will disappear, convenience stores will rise.

1, the electric business impact on the category of department stores.

The impact of Tmall, No. 1 and Jingdong on the category of department stores is obvious.

HSF also wants to share a slice of the news. The community business is in full swing, which will exacerbate this phenomenon.

2, a person's economic age is coming.

The problem of late marriage and late childbirth is 20-30 years old in Taiwan, Japan, and the number of single people exceeds that of the family.

30-50 year old divorces, different places of employment, weekend husband and wife and other problems, single living population exceeds family life population.

50-70 year old widowed spouse and other problems, single population is still more than half.

This will happen in China, which directly leads to the fact that single people do not enter the supermarket, and even if they enter the supermarket, they buy small package products, and convenience stores become a large fridge for single people.

3, distributors can not do a kind of customers, small customers will always go bankrupt, money can not get back often.

4, the electricity supplier directly to manufacturers, dealers can only be Taobao, did not enter the platform qualification conditions.

The living environment is getting worse and worse.

This group can not be high or low, and will inevitably be eliminated.

The gradual retreat of big supermarkets and the deterioration of the living environment of dealers have made the convenience store easier.

The convenience of convenience stores is not comparable to that of electric providers.

Convenience stores will make convenience stores more convenient by means of e-commerce tools.

The convenience stores will not be able to continue to be integrated or incorporated.

Boldly imagine:

If you are trying to find water in the convenience store industry, you will not know what will happen, such as no affiliate fees, no additional purchases, and more brand policies. What will those convenience store giants do?

1, the electricity supplier's high marketing cost is actually more expensive than the entity store.

The big platforms have been deceiving our consumers and businesses, saying that cutting down all links in the middle can reduce costs and lower prices.

In fact, the electronic business platform buys traffic, and then dispersal the flow of traffic to various businesses. It also comes down to consumers and businesses.

2, the virtual nature of the electricity supplier, the natural lack of supervision of the business sector.

Fake products, pitional marketing, strong PS technology, products can not experience, choose irritability, it is difficult to buy high-quality, cost-effective products.

The current electricity supplier is not the product quality, but the marketing level, which is unfavorable to consumers, and also gives the experience shop the living space.

3, the brand building and cultural creation of experiential shops, together with the arming of O2O tools, can also lead to a way out.

No culture, no brand experience shop no way out.

Experience shop in the pursuit of services, product experience, brand credibility, after-sale, small logistics and so on are not the core of competition.

Build your own brand characteristics.

That is, a perceptual shop. How do you design the problem? O2O is beautiful, actually it is really beautiful, but the shop is first a shop, followed by its O2O.

O2O will make experiential shops more competitive, but it is not a decisive factor.

4, experience shop selection products, take the boutique route.

Taking Taobao as an example, small businesses, more businesses and pitional marketing have given consumers a choice.

Experience shop O2O, you can do product filtering for users, and the boutique line is also a key factor in shaping brand culture. Whether the product is good or not is directly related to the consumer's perception of your brand.

Finally, personal guess, the three main retail formats in the future are: online retail business, community convenience store, business center experience shop, and still very much optimistic about the experience shop to borrow O2O mode.