Traditional Retail Enterprises To Enter The Electricity Supplier Is Still "Soy Sauce"

In 2013, the proportion of online retail sales accounted for 7.9% of the total retail sales of social consumer goods. Over the same period, the sales volume of China's top 100 chain enterprises accounted for 9.3% of the total retail sales of social consumer goods, and the sales scale of online trading platform was approaching the offline businesses. In order to avoid being reduced to Tmall , JD.COM Our "fitting rooms" and pick-up points have not stopped the traditional retail business's attempts to enter the electricity supplier.

However, reporters not long ago China Chain Store Association A traditional retailer's Research Report on online retailing (2014) has shown that although most traditional retailers are frequently in touch with the Internet, most of them are not very well invested. From the daily average order, the average daily orders of 42% of the surveyed enterprises are only within 100 orders, and 26% of the enterprises are between 100-500 single daily. Well, most of them are still fighting soy sauce.

Related links:

Recently, the news of Hua Tang shopping mall in Beijing will be closed again at the end of the year, causing social concern. The head of the halls Shopping Center said publicly that the Xizhimen store in the halls store will be closed in December 1st.

It is understood that the store will be the third store that Beijing has closed since this year. In addition to the halls shopping center, another foreign company, WAL-MART, closed 14 stores in 2013. It is reported that this year's supermarket chain giant also plans to close more than 20 stores with poor performance in China.

In fact, since the second half of 2012, it has become very difficult for large retailers to make profits in China, and retail stores such as supermarket chains, convenience stores and department stores have begun to shop quietly. Statistics show that in the first half of this year, China's main retail businesses closed 158 stores, far exceeding the number of 35 stores in 2013. Among them, the number of stores in the supermarket is the largest, with 146 stores.

Supermarkets are just like outgoing stars, and supermarket giants are starting to seek transformation, and there are various means of transformation.

Community supermarket based on community and serving the people has become one of the most important battlegrounds for many enterprises. It is understood that WAL-MART has also tried small community stores in China, but it has not been successful. Today, WAL-MART sees the consumption potential of the three or four tier cities in China. It has been reported that WAL-MART's supermarket is located in the three or four tier cities intermediate stores. In fact, the format of WAL-MART is not very large in China, and it is a challenge in terms of commodity structure, marketing methods, cost control, location and so on.

In addition, WAL-MART announced the first shopping center to start construction in Zhuhai. The project is a commercial real estate owned by WAL-MART, with a total investment of 600 million yuan, which is a 100 thousand square meter community type small and medium-sized shopping center. At the same time, it will introduce Sam member store Zhuhai's first store as the main store.

WAL-MART said that the small shopping center project can make the shopping center area and the number and type of tenants more compatible with the community. WAL-MART will gradually expand its scale in stages according to consumer demand, sales performance and so on.

It is understood that in addition to the Zhuhai project, WAL-MART inspected a lot of projects. In Hunan, the Guangxi Zhuang Autonomous Region and Guangdong provinces, there were 3-4 relatively mature candidate projects.

In addition to WAL-MART's involvement in commercial real estate, retailers at home and abroad, including Wuming, AEON, and Auchan, have extended their tentacles to commercial real estate. Analysis of the industry, as the retail industry showed signs of weakness, supermarket giants have stepped into commercial real estate.