Handmade Shoe Shop -- Shoe Store On Fingertips

In the square road of Danfeng County, there seems to be a very obscure one.

All kinds of fashionable hand-made leather shoes are placed on three shelves on the store.

This shop is the earliest hand-made leather shoes shop in Danfeng County, and it is also the only one.

Today, as machines become more and more developed, this handicraft

The small shop has survived doggedly in the fierce competition, and has opened up a new world.

Seize the opportunity and create a career

The owner of the shoe shop called Yu Tao, 49 years old, Shangzhou people.

Fish master 15 years old graduated from junior high school, just to catch up with the leather shoes factory in Wenzhou to recruit workers in Shangluo rural areas, and then became attached to leather shoes.

In Wenzhou leather shoes factory, the fish master who came from the countryside was industrious, hardworking, intelligent and eager to learn. He soon grasped the technological process of leather shoes making.

"After I worked in Wenzhou leather shoes factory for a few years, the fur processing factory in Shangzhou was recruiting, and I came back."

Fish Master said, at that time, the leather processing industry in Shangluo was later than that in the south. He was young at that time, but because he had worked abroad for several years, he knew how to craft. In the factory, he had become a master and could take an apprentice.

In 1994, the fur processing plant in Danfeng County was short of technical personnel, and the fish master was sent to Shang Town. In the Shang Town, the fish master harvested his marriage and welcomed the beginning of his career.

It was introduced that the master of fish met Wang Minzhen, a Danfeng girl. After two people finished their marriage, their relatives and friends heard that the fish master was working in a fur processing plant and asked her to buy leather shoes from the factory.

"At that time, there were no hand-made leather shoes in the county town. People knew that the shoes made by hand were strong and the leather was good, so they had to go to Shang Town only if they wanted to buy them."

Wang Minzhen said with a smile.

The fish master saw this business opportunity. He took a look at Danfeng's market. After consulting with his wife, he quit his job and borrowed twenty thousand yuan. He opened a hand-made leather shoes shop in Danfeng County.

Hand made shoes favored

"The process of making shoes is actually very complicated. From cutting the skin plate to making shoes, and then to the bottom, the 00 fragments add up to 20 more processes, which need to be knocked thousands of times."

The master of fish told reporters that before making shoes, we should measure the foot of the customer, draw the foot type, measure the circumference of the phalanges and tarsus, the height of the wrist, and the length of the final foot, the so-called clothes are not bad, and the shoes are not divided. The error of one shoe should not exceed two millimeters. If it is more than that, it will not be comfortable to wear. The most troublesome and most important thing is to stretch the shoe last, and a shoe will probably need more than 70 nails for the last one.

The master of fish makes more efforts to make shoes, plus the improvement of people's living standard in 90s. Most people are fastidious about wearing leather shoes, and the business of hand-made shoe store is more and more prosperous.

"At that time, a pair of genuine leather shoes cost at least seventy or eighty yuan. A pair of shoes is required for a week to get the goods, but there are still many orders per day."

Wife Wang Minzhen said that since she opened the shop, she became an apprentice and helper for her husband. Because of the large order, she was responsible for making help, and the other procedures were handed over to her husband. The two often delivered the goods to customers on time, until two or three in the middle of the night.

"At that time, although busy, but busy happy ah, twenty thousand yuan loan has been used in nearly a year."

Wang Minzhen said proudly.

Shoes tailored to your feet

Foot is the second heart of a person. Shoes are comfortable or not. The biggest advantage of hand-made shoes is measuring shoes. The master's hand-made shoe shop solves many problems for many people who can't buy the right shoes.

Danfeng West Street has a disabled, left foot, usually by the right foot and crutches, every time is the right foot shoes worn, the left foot is new, plus the right foot long changed shape, the general shoes are very inappropriate.

Ever since he had a master's hand-made shoe shop, he had a private custom shoe. "We do it according to his feet, and every time he gives him one more right foot, so that he can wear shoes for a long time."

Wang Minzhen chatted with reporters about a pair of shoes made by the shoppers who came to the shop last week, and the customer himself was also the owner of a shoe shop. He told reporters that all the shoes he had sold were imported from abroad, his feet were too fat, and shoes in his own shop were not worn.

In the shop of the fish master, the reporter found that although some shoes looked very bright, but looked closely, there were slight traces of folding on the upper. When the reporter was puzzled, Wang Minzhen explained with a smile: "some of the shoes that some customers bought at other stores do not fit well after a few times, or feel that the styles are not good enough to get them changed. These are customer refurbished shoes."

Good word-of-mouth helps them overcome their difficulties.

The so-called market is the allocation of resources, hand made shoes have market in Danfeng, and some other hand-made shoe stores have appeared in Danfeng market since 2000. "Competition is not a bad thing, competition will be improved and competitors will progress."

In the face of the emergence of other hand-made shoe stores, master fish is not worried.

However, Danfeng's market resources are limited, and more and more people prefer fashionable leather shoes. The business of fish master shop is getting worse and worse. "Although the style of our shoes is also constantly improving, the daily sales volume still can not catch up with the business of big shoe stores, and the hand-made shoemaker from other countries, who are very low in price, make it difficult for me to do business."

The house is leaking for a rainy night.

The financial crisis in 2008 also spread to this small county town fish master's shoe store. "The financial crisis has caused some leather factories in Wenzhou to go bankrupt, our raw materials can not supply, the price of shoes is generally reduced, and our shoes are not up to price. At that time, in order to operate, a pair of good shoes sold for thirty or forty yuan."

Wang Minzhen recalls the business at that time, but he still had a lingering fear. "Thanks to those old customers, the business in the store was maintained."

Many rural people started making shoes in our shop. They saw that our shoes were strong and durable. They felt good and brought many friends to the store to do it all the year round. In the most difficult period, we survived.

The excellent skills and good word-of-mouth make the shop of fish master passed through a difficult period, while the other shoe shops were out of the market one after another during that period.

Inheriting the medium and large scale

Nowadays, the biggest problem faced by many craftsmen is inheritance, but in the master of fish, it is a foregone conclusion.

"The eldest son started to die and didn't want to learn. He thought that making shoes was a dirty job. After graduating from junior high school, he went to work in Shenzhen. As a result, he had been outside for a year, and he didn't earn much money by eating a lot of hardships, so he went home to learn his craft with his father."

Wang Minzhen said that his son had been outside and widened his horizons. He had studied with his father for several years and thought that Danfeng's market was too small. He decided to open a hand-made shoe store in Xi'an.

The son had an idea, and his parents certainly supported him, but after all, the boy was still young. The master of the fish didn't trust his son to be in Xi'an. Then Danfeng and Xi'an ran at both ends.

Now the eldest son's hand-made shoe store in Xi'an is bigger and bigger. It not only expands the scale of the original store, but also opens a branch shop. The youngest son sees his father and brother's hand-made shoemaking business so good. After graduation, he goes straight to his brother's shop.

"Now we are making four kinds of hand-made leather shoes in our family. We have many hands, large scale, and all kinds of shoes can be made, such as men's leather shoes, high and low shoes, and high school tube boots. As long as the customers like the style, we can make them. Last year there was a very popular movie called" private custom ". We don't belong to the private custom industry. Later business will definitely become better and better.

Facing the future hand-made shoes, Wang Minzhen is full of confidence.