Analysis: What Is The Current Development Of Shoe Industry In China?

China is the largest in the world.

Production and manufacturing base, many brands in the industry, a large number of enterprises, but the lack of internationally renowned brands.

Small and medium-sized enterprises are the main body of tourism shoes industry in China.

According to incomplete statistics, there are about 6000 tourism shoe enterprises in China, of which about 2/3 are small and medium-sized enterprises.

Imitation is the main way for enterprises to survive.

Only a few large enterprises in the industry have R & D capability, such as Lining, Anta, Binxing, etc. most of the small and medium-sized enterprises are still in imitation stage.

With the gradual maturity of the industry, R & D has become a bottleneck restricting the development of enterprises.

From 2006 to 2013, we conducted 4 national supervision and spot checks on the quality of tourist shoes.

From the results of spot checks, in recent years, the number of spot checks and product quality passing rates of tourist shoes has been steadily improving.

Zhejiang and Fujian are the concentrated areas for the production of tourist shoes, but their quality needs to be improved. In 2008, 2010 and 2013, the qualified rates of Zhejiang tourist shoes products were 87.5%, 80% and 92.9% respectively, and the qualified rates of Fujian tourist shoes were 88.9%, 92.9% and 92.1% respectively.

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Folding resistance: in 2008, 2010 and 2013, the percentage of unqualified folding resistance was 71.4%, 60% and 66.7% respectively, accounting for a large proportion.

The main reasons leading to the failure of the project are: first, grinding, gluing and pressing are not in place, resulting in glue; two is

The formulation of the material is unreasonable, the amount of gum is low, and the elasticity is lacking.

Appearance quality: in 2008, 2010 and 2013, the appearance quality is not up to standard.

In 2013, the unqualified appearance quality was mainly due to the lack of glue and the yellowing of the outsides.

The quality of the gb/t15107-2005 "touring shoes" standard is similar to that of leather, fabric, etc.

There are specific requirements for sutures, outer midsole, outsole and so on. The failure shows that the enterprise fails to organize production according to the standards or is not strict with the standards.

Wear resistance: wear resistance in 2010 accounted for 20%, resulting in the project is not eligible for the main reason is that some enterprises will be too light and soft shoes, and ignore the wear resistance, such as the use of EVA foam materials such as shoes heel easy to wear parts, resulting in wear resistance of shoes is not qualified.